| Consumption is an important economic activity in the process of people’s survival and development,which has important influence on the individual’s physical,mental and social economic development.Consumption concept is the reflection of world outlook,outlook on life and values.And consumption concept can guide pepole’s consuming behavior.As a large consumer group,their consumption concept is generally reasonable,but the unreasonable consumption concept still exists.Now college students are in the crucial period of the formation of world outlook and outlook on life and values,therefore it is feasible and necessary to cultivate the rational consumption concept of college students.The university shouldering the core task of cultivating the constructors and successors of the socialist cause of all-round development of morality,intelligence,body and beauty,the education of consumption view should be brought into the content of ideological and political education.In order to achieve the whole process and all-round education,we should take the university as the main position,the family as the assistant,the society as the support,and jointly help the college students to develop the rational consumption concept.At the same time,we should also play the role of self-education of college students.On the basis of expounding the related concepts and the theoretical basis of the study on college students’ consumption concept,this paper makes an empirical study on the present situation of consumption concept of college students by means of questionnaire.On the basis of analyzing the unreasonable consumption concept of college students and the reasons,this paper puts forward the way to cultivate the reasonable consumption concept of college students.In addition to the introduction and conclusion,the text consists of three parts:The first part explains the related concepts and the theoretical basis of the study on college syudents’ consumption concept,defines the related concepts of consumption,consumption concept,rational consumption concept,college students’ consumption concept and combs the main idea about consumption at home and abroad.The second part analyzes the college students’ consumption concept,through the way of questionnaire,summarize the current situation of college students’ consumptionconcept and elaborate the unreasonable consumption concept of college students,and analyse the main reasons of college students’ unreasonable consumption concept.This paper mainly discusses from four aspects: taking university as the main position to cultivate college students to establish reasonable consumption concept,taking family as assistant to help college students develop reasonable consumption view,taking society as the support to guide,Take the university student as the main body to bring into play the self-education function of the consumption view. |
