| The organization and development of community sports activities is a basic means of building a sports country and a strong nation,and it is also the most extensive sports activity in the scope of radiation.At the same time,community sports activities have also promoted the construction of urban spiritual civilization and enriched the residents’ amateur cultural activities.The development of community sports activities is inseparable from the media,and the media promote residents to participate in sports activities.Community sports have the function of strengthening one’s health,narrowing the relationship between families within a community,between neighbors,and between friends and colleagues,and promoting the harmonious and stable development of the community.This is a booster for constructing a harmonious society.At the current stage,through the status survey,it is found that the enthusiasm of community residents in sports activities is not high,and is relatively loose.By means of communication,the sports values of urban residents in Lanzhou City have undergone major changes,and gradually realize that sports activities not only have a fitness effect,but also include the realization of self-worth,etc..This research investigates the ways and characteristics of community sports activities through media,aiming to find out the ways and characteristics of community sports activities,and provide valuable information for enriching the channels of sports communication and building a harmonious society.In this study,residents in 24 communities within the jurisdiction of 8 sub-districts in Anning District,Lanzhou City were selected as the survey objects,and literature data,interviews,questionnaires,and mathematical statistics were used.Through investigation and research on the ways and characteristics of community residents’ sports activities in Anning District of Lanzhou City,the survey found that the status quo and problems existed in the process of community sports activities,and conducted in-depth research on these issues.Based on this foundation,the problems and difficulties in the dissemination and development of sports activities in the community of Anning District were found,and specific countermeasures and suggestions were put forward based on the actual situation in the region.The following research results were obtained.The survey found that the spread of sports activities in Anning District of Lanzhou City was narrow.There were few people in the community who had publicized sports information and organizational activities.The proportion of residents participating in sports activities was relatively large,but there was a lack of guidance from professional social sports players and they took part in sports activities.There are blindnesses in the community;the public sports resources in the community and community media such as radio and television are not fully utilized,resulting in idle and wasted;some collective sports activities in the community have no fixed place and special personnel organization,the activity time is not fixed and there is no uniform sports apparel;Anning District Sports The information acquisition channel is single and the community bulletin board in the community has not played the role of sports message publicity.The paper aims to study the effectiveness of community sports communication in Anning District and the characteristics of community sports activities.The following measures are proposed: Community administrators and sports instructors regularly hold sports related knowledge and sports latest information publicity conferences and sports lectures;increase community The amount of newspapers for indoor sports books and the addition of sports columns to the community’s broadcast content.Community sports instructors regularly prepare and implement sports activities in accordance with local conditions and in accordance with sports preferences of community residents;community sports instructors provide security services throughout the sports activities,and Prepare uniform sportswear for collective sports activities;select and promote community sports stars to set an example for the healthy development of community sports activities.Raise funds from community sports activities through multiple channels and increase the frequency of competitions at all levels and in all categories.Real-time development of community-related sports resources and emphasis on the use of school resources. |