A Study On The Youth’s Consumption Lifestyles Of Rural Land Requisition And Demolition

With the development of the integration of urban and rural development,the process of urbanization in China continues to accelerate.The expansion of urban land has contributed to a large increase in land demand across the country.With the gradual saturation of urban state-owned land supply,the demolition of rural housing,especially the housing demolition in suburban and urban areas,has become an important strategy for urbanization in major cities in China.way.Rural land requisition and demolition will bring farmers from the countryside to the cities.Compensation and resettlement for demolition will bring some economic compensation to the farmers,and their living standards have also been improved.The land requisition and demolition work in G Village,Houzhai Township,Zhengzhou City,Henan Province began in 2016.According to on-the-spot observation and semi-structured interviews,young people in G Village have received economic compensation ranging from more than 100,000 to over a million after land acquisition and demolition,and their consumption lifestyle has also undergone major changes.In terms of material consumption,it has high quality features,including food,clothing,automobiles,and other durable goods;it is relatively empty in spiritual and cultural consumption,and there have been some unhealthy consumer behaviors;the human exchanges and consumption are more complicated;the first is rural ceremony gifts.There are many names for spending,and secondly,young people are partying frequently.At the same time,we should also be alert to the serious problems in current consumer life,mainly in two aspects: First,the symbolization of consumer behavior,including the excessive consumption of blind shopping,the vanity ratio caused by “luxury” consumption,and the seriousness of advanced consumption patterns.Overdraft;then the internationalization of consumerism,which is mainly manifested in the loss of consumer psychology and the malformation of consumption orientation.The problems of young people’s consumption lifestyles in land requisition and house demolition in G Village are affected by many factors.The objective factors are: the land acquisition and demolition has brought about a substantial increase in income,the urban consumerism has spread in rural areas,and the contemporary mass media has contributed to it;subjective factors include: youth The distorted concept of individual traditional consumption and the dislocation of young people’s self-identification.In order to optimize the consumption lifestyle of rural land-requisitioned and demolished youth,it is necessary to create a new culture.With the help of the mass media,we will set an example in the village and continue to strengthen the youth’s ideological education and conduct multi-directional guidance and training.