A Research Of Social Emotion In Sina Weibo's Social Topic

Social emotion has become a research element that can not be ignored in the research of information dissemination and public opinion in social network platform.Different types of social emotions pervade the social platform,which makes the information exchange and daily communication activities of netizens in the social networking site affected to varying degrees.Especially in Weibo and other social media platforms,the impact of social emotions is particularly obvious.In Weibo,netizens' discussion of social topics in Sina Weibo has become the vane of social public opinion in the Internet age,and the trend of public opinion in social topics reflects the social attitude to a certain extent.This needs to arouse our attention to Sina Weibo social topic.Since the discussion of social topics among Internet users in the social media environment is influenced by the forms of expression and the atmosphere of topics,it is easy to bring personal subjective emotions into the process of dialogue and communication.Thus,emotion occupies a dominant position in the process of expressing opinions and compacts the space for rational discussion.In the face of some negative social topics,emotion-oriented speech can lead to the emergence of negative social emotions,or even bad speech that is not conducive to social stability.It is necessary for the relevant departments to monitor and guide the social emotions in Weibo scientifically so as to ensure that the social emotions in Weibo are in a healthy and stable state.Based on this background,this paper selects 10 popular social topics in Sina Weibo in 2017 as supporting cases to collect data.The results show that the stronger the social emotion contained in Weibo's social topic,the wider the communication distance of the topic.The higher the frequency of being forwarded,the more negative the social emotion in Weibo's social topic is,the wider the spread distance of the topic,the higher the frequency of being forwarded comments.Under the guidance of emotional atmosphere theory,emotional energy theory and carnival theory,the author explains the causes of Weibo's social topic information dissemination under the influence of social emotion.He pointed out that users of Weibo are more susceptible to emotional infection under the siege of social emotions,and pointed out that when Weibo users come into contact withnegative social topics,their emotions are more intense and more susceptible to infection with others.Make information containing negative emotions more widely available.The author puts forward some exploratory suggestions on social topic under the influence of social emotion.This paper suggests to perfect the gatekeeper mechanism in Sina Weibo,to create a healthy emotional atmosphere,and to break the incomplete state of information circulation.Under different kinds of topics,we should take different measures to dredge negative emotions and avoid the emotional backlash caused by a one-size-fits-all policy.In addition,Weibo's users and the official media also need to understand and cooperate with each other.Find the space of agreement to achieve effective dialogue and communication.