A Research On The Consumption Concept Of Female College Students From The Perspective Of Consumption Culture

Our country has entered a "consumer society".People's consumption concept has broken the traditional consumption concept of frugality,which forms the consumption concept of chasing fashion,leading consumption and showing off the consumption.College students' consumption outlook has also changed.The current female college students to pursue beauty,the beauty as a symbol of goods,because the beauty of the female college students have the intangible capital,the beauty of the female college students is better than the ordinary female college students to get social recognition,were also more likely to get comfortable life they want.As a result,more and more female college students spend their energy on cosmetics and spend a lot of time shopping for their own clothes and taking beauty to conquer the world.In such a social and cultural background,a female college students in colleges and universities for fashionable willing to borrow money from classmates consumption,in order to satisfy the vanity of showing off comparisons lead to mental illness,appear even consumption but family economy can't afford the initiation of the suicidal thoughts all kinds of bad phenomenon,the situation will be in the near future affects the physical and mental health of female college students.This paper explores the current situation and existing problems of female college students' consumption view from the perspective of consumption culture,and analyzes the reasons for it,and finally puts forward some Suggestions for education.Based on the questionnaire survey and case interview,this paper puts forward some research questions on the basis of realistic background and literature review.First,combining with the reality the self-made questionnaire,S university female students as sample data is collected,through the analysis of the related data for female college students' consumption behavior reflects the consumption view of the status quo,at the same time by means of covariance analysis in control by the female college students under the premise of social desirability,compare the different professional,grade and students show the advance consumption,consumption,rational consumption difference and the above three kindsof consumption rather than follow the factors of consumption,consumption of regret.Secondly,starting from the view of consumer culture,through case interview from female college students' outlook on life,values and life view side reflect their real status of consumption view,and from the expansion of the capitalist commodity production,the deviation of social culture,shows the social status and excessive pursuit,their parents,the lack of financial management of consumption view education cause analysis of the current problems of female college students' consumption view.The research results show that the consumption view of female college students in S university exists :(1)the difference between the parents' consumption view is large;(2)the consumption concept of showing off comparison;(3)excessive consumption concept;(4)irrational consumption concept.According to the research conclusion,female college students should establish a scientific and reasonable independent,rational consumption,at the same time the reasonable consumption of female college students for the school set up some countermeasures:(1)to reject the commercialization of university culture;(2)strengthen the education of female college students' reasonable consumption view;(3)pay attention to the promotion of the traditional consumption concept of female college students.