Research On Impact Of Individual Social Network On College Students In Shanxi Province Entrepreneurial Intention

In the past decade,"entrepreneurship" has become an increasingly important social issue in the whole country and in the world,as well as an indispensable new growth point for economic development.While promoting economic growth and improving economic efficiency,entrepreneurial activities can create a large number of jobs and alleviate the problems of employment pressure and social unrest.Because China has been in the critical stage of economic and social transformation in recent years,coupled with the continuous improvement of education level and the expansion of education scale,the employment difficulty of college graduates has become a new normal.The pressure of employment has also become a social consensus.As the source of employment and entrepreneurship,it can not only solve the employment problem of the entrepreneurs themselves,but also to promote market innovation so as to provide more jobs for the unemployed,the most important is that it can effectively alleviate the pressure of family and society;therefore,promote college students entrepreneurship as one of the methods to solve the problem of the current social concern and effective.However,the data from the 2016 Global Entrepreneurship observation report show that although our business activity index has been greatly improved compared with previous years,compared with developed countries in Europe and America,the proportion of entrepreneurship is still low.Therefore,in order to effectively alleviate the employment pressure,to improve college students' entrepreneurial intention become a priority;however,the impact will be too numerous to enumerate elements of College Students' entrepreneurial intention,this article selects the "scholars attention by factors of individual social network" from the perspective of research.Although many academic achievements have explored the argument whether college students' entrepreneurial intentions will be influenced by their social networks,empirical research is lacking.Under this background,this paper explores the theme of "how college students' entrepreneurial intentions will be affected by their individual social networks",and tries to clarify their internal mechanism through empirical analysis.Specifically,based on the theoretical findings of past scholars,this paper attempts to solve four research questions through qualitative and quantitative research methods:(1)whether college students' individual social network will have an impact ontheir entrepreneurial intentions,and what are the consequences?(2)how does the individual social network of college students play a role in their entrepreneurial intention?(3)what role does entrepreneurial resilience play in the relationship between the individual social network and the entrepreneurial intention of the college students,and does it produce an intermediary role?(4)can the entrepreneurial experience play a regulatory role in the social network of college students and the resilience of entrepreneurship?In order to give a more scientific and reasonable explanation for the above problems,this study combines the reality of Chinese entrepreneurial environment with the existing research status through literature review,and constructs a conceptual model of College Students' individual social network acting on their entrepreneurial intentions.The empirical analysis in this paper will be divided into two stages: the first stage,mainly by exploratory factor analysis,reliability analysis and validity analysis of small sample data,and the initial scale items were screened by summing up the views and revised continuously to form the final questionnaire;the second stage regression analysis to verify the hypotheses and theoretical model of use multiple linear in SPSS.Through the analysis of the second phase of the 289 valid questionnaires and confirmatory factor,can draw the following conclusions:(1)social networks have a significant positive impact on students' entrepreneurial intention;(2)the influence of different dimensions of individual social network of entrepreneurial intention and entrepreneurial resilience are different;(3)in the process of entrepreneurship the intention of the individual social network effects in business have mediating effect of resilience;(4)in the process of entrepreneurial resilience in individual social network characteristics,entrepreneurial experience will play a role.In summary,this research on College Students' individual social networks how to affect the basic problem of the entrepreneurial intention,the innovation in the following three aspects: first,this study from the perspective of "psychology","individual social network on College Students' entrepreneurial intention influence mechanism" to launch the research,through the introduction of the concept of "resilience" entrepreneurship,enrich the research scope of entrepreneurial intention;secondly,introducing the concept of entrepreneurial experience in the exploration of individual social network of entrepreneurial resilience mechanism,to enrich the field of entrepreneurship in the pre research category of factors;finally,in the analysis of the resilience of entrepreneurial role at the same time,constructed the model of path mechanism of individual the socialnetwork-Resilience-Entrepreneurship entrepreneurial intention ".