Breaking And Closing:Research On Female Identity In Web Casting

With the rapid development of Internet technology,the Internet broadcast has become an important way for people to enjoy leisure and entertainment.More and more people participate in it and enjoy the pleasure it brings.More and more people are participating in it and enjoying the pleasure it brings.Eating broadcasts,talent shows,game competitions,and a variety of live broadcast formats give people more choices and are difficult to choose.As the core figure of the live broadcast event,the anchor controls the progress of the entire event,and women,as the main group of network anchors,its number accounts for half the network anchors.At present,most of the scholars’ research on web casting is limited to research on its phenomenon level,and discusses its hot reasons and future development strategies.It is rarely able to go deeper and conduct research on the main body of live broadcast events.As a special group,the main position of female anchors in the live broadcast is unshakeable.They complete their identity construction through different ways of expression in the live broadcast room.This article will use the female anchor group as the research object in the special media field of the live webcast to explore how it constructs the identity and the game between the implied power relations behind this construction process.The full text is divided into five parts: The introduction part of the study of the status quo of the current status of the identity of the collation,laid the foundation for the further implementation of the subject,through the interpretation of research value and innovation,the feasibility of the implementation of this study.In the second part,it combs the concept and origin of identity and establishes women’s gender identity,which will pave the way for the study of female identity in different media fields.In the third part,the study of female identity in the context of traditional media against the new form of web casting explores the reasons for the decline of female subjectivity in the context of traditional media.The fourth part and the third part echo each other and interact with each other.Through the research on female anchors in the live webcast,we discuss how to complete the construction of self-identity in this field.The fifth part analyzes the mental orientation and the social level,explores the psychological motivation of the female anchor to complete the identity in the webcast activity,and discusses the power relations behind the new identity mechanism.The emergence of new media will surely bring about new social changes.The awakening of women’s self-consciousness and the confirmation of their own subjective status made the male-dominated culture dominant in traditional culture challenged in the live broadcast.The network anchorwoman completes self-identification and confirmation of subjective status through various forms.In this medium field,women become more independent.They want to acquire more power and pursue more freedom,while women complete subjective confirmation.The process is the process of mutual collision and game between men’s and women’s rights.This article hopes to start from a unique perspective,study female identity in the new media field,discuss its changes in the identification mechanism in different environments,and also provide a unique perspective for subsequent research on female identity.