Research On The Influence Of "Love Tennis" Wechat Public Number On The Leamine Of Amateur Tennis Player

The “Love Tennis” We Chat public number is rated by the authoritative evaluation agency "newrank" as the number of tennis subscribers in China,the first public number of tennis classification and comprehensive strength.It is very representative in the We Chat public number of tennis.In this research,literature,interviews,field investigation and questionnaire to study the effects of "Love Tennis" We Chat public number on the learning knowledge of tennis amateur tennis.Analysis the role and effect of " Love Tennis " We Chat public,as well as its characteristics,information advantage,worthing other tennis We Chat public number put forward solutions and suggestions,exploring the universal development law of tennis We Chat public.And providing valuable suggestions and references for the development of sports companies and the public number of tennis We Chat public number.The main conclusion as follows:(1)The tennis We Chat public number has the following problems: the content is not comprehensive,and there is no deep article;the content and similarity of the We Chat public number are similar and repetitive,and do not pay attention to graphic design and typesetting.(2)The teaching content of the We Chat public number on active tennis plays an active role in amateur tennis players in terms of technology and tactics learning,tennis knowledge popularization and competition participation.The We Chat public number operators advantage: team operating experience;management of clear thinking,clear direction;the effect of brand properly;encourage original ideas,content and absorption of foreign resources;to push every day,positive interaction with the user;flexible use of We Chat to reach the public,combining online and offline.(3)But the aspects that can not meet the amateur tennis learning now are: the commercial trend weakened the enthusiasm of users reading;new section opened after the update cycle is too long;the traditional media brand impact;push the information time is not appropriate amateur tennis’ reading habits;each push information space has an increased screening amateur the difficulty of tennis.(4)By studying,the author gives the "active tennis" We Chat public,these suggestions: improve the quality control and push space;according to the user’s reading habits to adjust the push information time;combined with other types of media,rich spread way;develop new program plan,by the person responsible for the management;pay attention to operation ability is the key to the line.