Research On The Present Situation Of Commercial Tennis Club In Kunming And The Application Of "Internet+"

With the continuous development of the Internet information technology,people’s life style has gradually changed.In March 2015,prime minister Li-Keqiang,in his government work report put forward the\"Internet +\" plan,put forward the mobile Internet,big data and cloud computing,and the integration of traditional industries,promote the new development of traditional industry.A stone up,\"Internet +\",quickly became the focus of research in all walks of life.In October 2014,issued by the state council document no.46\"about speed up the development of sports industry,promote the sports consumption of the several opinions.explicitly proposed the sports industry to 2025 total more than 5 trillion yuan of target.\"Internet ＋\" plan is put forward for pointed out the developing direction of sports industry,the background in the era of\"Internet +\" endeavoring to develop sports industry,a new round of technological revolution and industrial revolution has been hit.Internet + sports industry will become an important trend of the development of sports industry in our country and economic growth.Tennis as a high consumption of\|aristocratic\" sports,is one of the important ways to enrich people’s cultural life,is one of the important means to improve the people’s physical quality,is one of the important link of sports industry development.This paper on the basis of summarizing a large number of domestic and foreign literature,to\"Internet +\" business management,the application of the tennis club in the city of Kunming as the research object,using the literature material method,expert interview method,on-the-spot investigation method,logic analysis,etc.,for the combination of the Internet and tennis movement direction and trend,Kunming business development status qua of the tennis club,\|nternet +\" in the city of Kunming business to the present situation of the application of the tennis club and the problems and countermeasures were studied.Research mainly draw the following conclusion:Commercial tennis club in Kunming,1)with the development of the Internet has been preliminary combination,mainly in the social,tennis supplies purchase,tennis event registration data,motion tracking,etc.,has a positive influence on tennis consumer participation;2)Kunming business tennis club is at the high speed development stage,mainly small and medium-sized development scale,business each are not identical,the overall market is relatively chaos,the club less profitable;3)the integration of Internet and the whole sports industry is not enough in-depth,\"Internet +\" in commercial tennis club operation site use,curriculum development,customer maintenance,the host of the event and market promotion of many aspects,such as there is still a big development space;4)business development of tennis club in Kunming,the lack of a more scientific and reasonable interdisciplinary team,both levels and long-term experience in tennis club,tennis and interdisciplinary talents with higher Internet technology is to promote\"Internet +\" key to merge with commercial tennis club.