Application Research On Value Chain Management Of Commercial Fitness Club In Changsha City As An Example

The people are increasingly demanding of their health, Fitness consciousness gradually enhanced, These are for existence and development of commercial fitness club provides a certain economic basis and social carrier. Therefore, the development of commercial fitness club hot abnormal under the situation of the national fitness craze. In this paper, through the introduction of foreign advanced value chain management concept and mode, Traditional management idea and pattern for commercial health club injected fresh blood and vigor, for fitness clubs in China to create social value and economic value to provide a new model.This paper mainly through the literature material law, expert interview method, questionnaire survey, on-the-spot investigation method, In changsha city commercial fitness club management present situation investigation and analysis, found that a lot of fitness club business, In the process of development management idea and management mode, and many other problems. Through the literature retrieval, found that the value chain management is currently the most advanced mode of management. In the process of fitness club management, if can successfully draw lessons from value chain management concept and management mode, the maturity of the commercial fitness club management in China is able to play a huge role. Through the survey found that:in the study and exploration of the Chinese commercial fitness club management mode, Mainly is the lack of value chain management in the value chain of each link, the correlation of each link disconnected and isolated, no organic coordination, and priorities of fuzzy, In the blind’follow up, slow development and stagnation. This article will be applied to the management of value chain management theory, This paper mainly from the following several parts:One:The value chain to build commercial fitness club. From different perspectives to build the value of the commercial fitness club net, the value network include the external value chain and interior value chain. External value chain including the vertical value chain and horizontal value chain; Internal value chain, including basic activities and auxiliary activities;Two:Influence from the different aspects of the value chain analysis in changsha city commercial fitness club to improve the core competitiveness of the main parts;Three:Main value of the processes involved in commercial fitness clubs of changsha is optimized. Through the value chain optimization, fault analyses key chain will affect the value chain, finally optimize the value chain, makes the value of the fitness club chain cycle, smooth running, eventually to achieve the objective of the club value appreciation.