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Study On The Development Of Self-driving Tour Market In Poyang Lake Rim Region

Posted on:2018-01-27Degree:MasterType:Thesis
Country:ChinaCandidate:Z XuFull Text:PDF
GTID:2347330518966491Subject:Tourism management
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2015,China's domestic tourist reception exceeded 4 billion passengers,of which up to 3 billion 200 million people travel self-help,self-service travel has become the most popular way to travel.The highest degree of freedom of the rise of self-driving tour,will undoubtedly occupy a very important position in the future development of tourism.Self-driving tour is organized,planned,self-driving as the main means of transport travel.It is different from the traditional s tourism,its optional tourism destination,destination order and travel experience,you can choose according to your own custom different needs,even in the travel process,also there are still large free space.Compared with the traditional way offered,is more in line with the modern people's travel needs personalized tourism.The driving reasons and people increasingly mature concept of tourism at the same time,with the development of social economy,the increase in the number of people can spend their leisure time and the number of private cars,driving in the development potential of tourism resource rich Poyang Lake region ten huge.At present,the self-driving tour is currently in the Poyang Lake region is still in its infancy,more than 90% of the self-driving tour activities by the tourists themselves initiated,car club,self-driving alliance in driving activities in the organization participation is still very small,self-driving tour products is still very scarce.The tour operator how to integrate Poyang Lake regional tourism resources,launched a self-driving tour product and reasonable marketing plan to meet the market demand,the construction of the local government,how to lead or guide the tourism facilities in the region to develop appropriate tourism policy,and how to locate the target of sustainable tourism market,science to guide the development of tourism market the area around Poyang Lake car,will be the area around Poyang Lake self-driving tour market development the important research content.
Keywords/Search Tags:Self-driving tour, Poyang Lake rim region, market development, marketing, market supply
PDF Full Text Request
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