Research On Fitness Running Promotion Strategies Of Hunan University Students

In recent years,as China to pay more attention to the health of the national physique,the problems existing in the students' physique health increasingly exposed.College students,as one of the most vital reserve group,are the foundation of human resources in the future.Their health is related to the rise and fall of the strength of the country and the nation,and improving the physical fitness of college students has become a problem to be solved.Jogging sport as the most common and most convenient form of aerobic exercise can improve the function to the human body.Currently all over the country held all kinds of long-distance matches such as marathon race.With participate in number and high enthusiasm,jogging sport will surge continued development in our country.In this study,we used the method of documents,questionnaire investigation,expert interview method,mathematical statistics and comparative analysis of Hunan university students to participate in the current situation and existing problems of Jogging sport more in-depth investigations and studies.We hope that through the analysis of the results of these studies,we can find out the main problems in Hunan University Students in the promotion of Jogging sport.We will use the relevant knowledge of marketing and management to come up with promotion strategies,with the purpose of increasing the number and quality of students to participate in jogging sport.Better advice for jogging is also proposed.Results:A considerable part of the Hunan University students interested in Jogging sport,but did not participate in or participate in less.Students'understanding of the exercise is simple and not comprehensive enough.Physical education curriculum does not involve Jogging sport.Promotion strategy:(1)adding jogging sport organization system and management structure(2)the use of policies to promote jogging sport(such as the introduction of sun run and increase incentives to promote jogging sport)(3)reasonable use a space to promote jogging(4)jogging sport should be brought into the physical education program(5)establish a jogging association and similar organization(6)creating Hunan University featured game by seeking social sponsored large jogging activities.(7)regular lectures,to popularize knowledge of jogging(8)research and develop jogging sport app,using 020 forms to promote jogging(9)strengthen the media,to let jogging become a campus culture(10)give full play to the role of Sport Institute with establishing medical security team for jogging.