Analysis Of Government Douyin Matrix Management System

Government Douyin is a government affairs activity where government departments settle on the Douyin platform and use information technology and new media to publish government information,disseminate positive social energy,guide public opinion,and perform government functions.For secretaries,mastering new methods and methods will help better assist the leadership and perform secretarial duties.Therefore,this paper takes the Douyin of government affairs as the research object,bases on the matrix management theory,and strengthens the overall management of douyin of government affairs as the main goal to explore the matrix management system of Douyin of government affairs.The introduction mainly introduces the era background and development of the generation of Douyin in government affairs.It summarizes the research status of Douyin in government affairs from two aspects: research fields and research topics,and points out the shortcomings of this topic and the way forward.The first chapter uses the content analysis method and case analysis method to outline the current development status of the government administration Douyin.It is believed that the government Douyin presents potential and problems coexisting in the three aspects of the overall distribution pattern,audience and interaction,and content management.The phenomenon.The second chapter is based on the current situation of development of Douyin in government affairs,and summarizes four main problems: lack of top-level design,vague positioning,lack of content quality,and insufficient linkage effect.The third chapter addresses the problems in the development of Douyin for government affairs,and argues that the current Douyin for Government Affairs needs to strengthen the overall management from content to form,and from local to overall,and then introduces the concept of new media matrix management,and elaborates the implementation matrix for Douyin for Government Affairs The necessity and feasibility of distributed management.The fourth chapter mainly proposes that the government administration vibrato matrix management system should be constructed from four directions: strengthening the top-level design,content production system,evaluation and supervision system,and linkage and coordination system.