Research On The Application Of Government Affairs Vibrato In Local Government Governance Of Fujian Province

In the era of the mobile Internet,more than one billion netizens have voiced their voices through various self-media,and the Internet has become the main way to voice and obtain information.The Chinese government has also put forward the construction opinions of "Internet Government Governance" in accordance with the times,in order to keep pace with the times and better serve the people.Government Douyin is a new media that has developed rapidly after government Weibo and Government We Chat in recent years.However,as an emerging new media for government affairs,due to the lack of Douyin’s own software mechanism and operating experience,there have also been a lot of problems in the operation of government affairs Douyin.This article first discusses the problems of government governance in my country under the background of the popularity of Douyin in the Internet era.Compared with the era of relatively closed information in the past,the main problems of government governance in my country at this stage are the weakening of government credibility,the low degree of information disclosure,and the practice of the government."Whole process democracy" has the problem of insufficient.The emergence of Douyin for government affairs has become a tool for optimizing government governance.Douyin for government affairs has the same goal as government governance,and Douyin for government affairs better strengthens the functions of government affairs propaganda and other functions due to its soft body characteristics,which can strengthen government governance.Secondly,taking 7 government Douyin accounts such as "Quanzhou Internet Police" and "Fujian Armed Police" in Fujian Province as the research objects,it explores the actual situation of government Douyin’s realization of government governance function and summarizes the current problems faced by Fujian government Douyin government governance function realization.The main problems are the insufficient utilization of relevant data functions,the low literacy of officials in new media,the insufficient construction of platform personalization,and the insufficient construction of the new government media matrix system.Finally,in response to these problems,some strategies are put forward,such as the development of Douyin’s official authority and functions,the improvement of big data capabilities,the improvement of the level of personalization of Douyin in government affairs,and the improvement of its own mechanism to build a sound assessment system,hoping to provide a certain reference for the development of Douyin in my country’s government affairs.