Research On The Challenges And Countermeasures Faced By The Traffic Police In Carrying Out Public Communication From The Perspective Of Media Integration

The report of the 19 th CPC National Congress points out that “it is necessary to attach great importance to the construction and innovation of communication means and improve the communication,guidance,influence and credibility of news and public opinion”.In this context,the traffic police,who are at the forefront of the society as guardians and law enforcers of traffic safety,put their words and deeds under the direct supervision of the public.However,they are confronted with many challenges,such as a sudden increase in traffic volume,a serious lack of police force,heavy management tasks,rigid assessment systems,uneven law enforcement levels,and damage to law enforcement authority.Public opinion information involving traffic police emerges one after another.The local police authorities are obviously at a disadvantage in response to the online public opinion,which brings a negative impact on the credibility of the traffic management departments and the image of the traffic police.The main duty of the traffic police is to maintain traffic order,ensure safe and smooth traffic,and widely carry out public communication to enhance public safety awareness and make people fully aware of traffic rules,which are vital means and methods to solve traffic disorder and huge amount of traffic accidents.This study starts from the practical work,takes the media integration as the background,uses the relevant theories of communication,experience summary,and applies the methods of literature research,practical observation,case study and so on.It makes a systematic analysis on the practice of the traffic police department in response to the changeable media environment at the present stage from a brand-new perspective of public communication.The purpose of this study is to provide the theoretical basis and practical ideas for solving the problems concerning the public communication and law enforcement objectives,police security,law enforcement assessment and other related problems of the traffic police department.The first part is the introduction.It expounds the research background and significance,and combs the definition,research status and research methods of media integration and traffic police public communication.The second part is the significance of traffic police public communication in the era of media integration.This part analyzes the specific practices of local traffic police departments in carrying out public communication in order to adapt to the new environment of public opinion dissemination;as well as the experience accumulated in public opinion response,and points out that these practices directly or indirectly play an important role in changing the law enforcementmethods and concepts of local police on duty,improving communication between traffic police and the public,promoting the construction of traffic legal system,and enhancing the safety awareness of traffic participants.The purpose of this part is to summarize the necessity and importance of traffic police to carry out public communication.The third part illustrates the main challenges faced by the traffic police in carrying out public communication in the era of media integration.This part analyzes the current challenges faced by the traffic police in carrying out public communication from the four perspectives of communication environment,communication subject,communication content and communication mode,in which the communication environment factors include such aspects as:public opinion,historical debts and legal defects.The main factors of communication include the construction of the public communication system mechanism of the traffic police,the communication concept,the input of "people,money and materials" and the goal of law enforcement.The author believes that the most fundamental factor is the deviation of the law enforcement goal of the traffic police due to the government financial system and other reasons,resulting in tense and opposing positions between the traffic police and the public.The latter two sections respectively elaborate the deficiency of the content and mode of public communication carried out by the traffic police.The fourth part puts forward countermeasures and suggestions on the basis of studying the challenges faced by traffic police public communication.The first two sections unfold from the perspective of improving laws and policies and the reform of the traffic police system,which is the key to solving the problem.Only by correcting the objectives of law enforcement and ensuring the law enforcement of the traffic police from the legal and institutional aspects can we really carry out public communication.The third,fourth and fifth sections find out the countermeasures from three aspects: changing the communication concept,constructing the communication mechanism system and widening the public communication channel,so as to solve the problems in the communication concept,mechanism and platform channel.The sixth section emphasizes the evaluation of the communication effect,and puts forward specific suggestions on how to deal with the public opinion concerned by the traffic police department in practice.The fifth part is the conclusion,which summarizes the full text and points out the direction of future research.