Research On The Management Of Chinese Network Public Opinion And Its Countermeasures

Public opinion management has always been an important content of political governance and social management.However,since the rise of network media,network public opinion has become an important part of public opinion,which has gained great advantages by virtue of its technology and communication characteristics,and posed great challenges to the traditional public opinion subject and traditional media management.In the past,the public opinion research mainly applied the theory of environmental factors,the theory of public politics and media,the theory of media politics,the theory of post-truth,the theory of ideology and so on,In fact,most researchers mainly apply communication theory,big data theory and other research,and have achieved some important results.This thesis choose to network public opinion as the independent variable,to manage the public opinion of the party and the government as a dependent variable to study,analyzes the main problems of Internet public opinion,including the network public opinion main body of the individualized,marketability of network media and Internet psychological emotional,group polarization,and the truth after the age of the rear of the government management in the process of decision-making.In view of the problems existing in online public opinions in China,this paper puts forward some suggestions,such as the party and the government to build an automated platform for the management of online public opinions,to monitor public opinions throughout the network,to prevent the spread of harmful information and public opinions from getting out of control,to trace the communication channels of key public opinions,and to effectively guide the healthy development of online public opinions.It is suggested that the emergency management mechanism of network public opinion should be established from three aspects: monitoring,early warning and response.The policy implication is to combine the ideological propaganda of the party and the government with the active function of the network media,so as to improve the governance ability and the modernization level of the government at all levels in China.