The Research On Women’s Federation Of J Province Promoting Female E-commerce Entrepreneurship Practice

Solving the problem of women’s employment and entrepreneurship is a fundamental task to safeguard women’s rights to subsistence and development,and is also an important indicator to measure the steady and healthy development of the economy and society.Women’s Federations at all levels in China have always insisted on serving women’s entrepreneurship and employment as their primary task in promoting women’s development,based on their functions and giving full play to their advantages,and actively explored effective ways to promote women’s entrepreneurship and employment.In particular,with the maturity of Internet technology,many emerging business forms with this medium emerge,and the "Internet+" model has gradually become a powerful engine for economic and social development.How to use the Internet to better release women’s productivity,for Women’s Federations are both opportunities and challenges.Based on the study of the role positioning of Women’s Federations in serving women’s entrepreneurship and the characteristics of women’s entrepreneurship,this paper combines with practice summarize the practical experience of Women’s Federation of J Province in guiding female e-commerce entrepreneurship,including conducting online and offline skills training,establishing e-commerce business incubation bases,building electricity service stations,promoting enterprises(co-ops)docking mutual development,cooperating with leading enterprises to build web service platforms,promoting extensive publicity,etc.Meanwhile,through surveys,interviews,etc,in-depth research and analysis of the problems and deficiencies in the practice of women’s e-commerce entrepreneurship promoted by Women’s Federation of J Province,such as the establishment of entrepreneurial culture atmosphere is not inplace,the lack of post-tracking services,insufficient guarantee of venture capital and the construction of the industry integrity system is lacking.At the same time,on the basis of thorough analysis of the causes of the problems,this paper explored and proposed countermeasures to improve the women’s e-commerce entrepreneurship practice promoted by the Women’s Federation of J Province,such as creating an entrepreneurial culture,establishing and improving a long-term tracking service mechanism,expanding and optimizing financing channels,strengthening the construction of a business integrity system.The aim is to provide some practical experience and theoretical reference for other regional Women’s Federations to promote related work.