Research On The Construction Of Government Wechat In Changli County Under The Background Of Media Convergence

Under the background of media convergence,government WeChat as one of the main forms of new e-government,develops rapidly with its own characteristics and is favored by governments at all levels.Changli county is striving to build a county-level media center.government WeChat,as one of the representatives of new media,has a decisive influence on the construction of changli county government.This paper,using the methods of literature analysis,case study and Character interview,starts from the condition about the operation of government WeChat of Changli county,provides summary of the operation situation.Combined with the background of the construction of rongmedia center in changli county,and compares it with other county in qinhuangdao city,even other advanced region in Hebei Province and China,analyses it by choosing some representative WeChat.Based on the research,this paper gives the opinion that the development of Changli County Government WeChat has achieved certain results in public affairs information,propaganda hometown,guiding public opinion,serving people's livelihood,etc.,but there are also some problems in information release,service efficiency,publicity impact,and operation management.In the last part of the paper,aiming at the existing problems of changli county government WeChat,Suggestions are given mainly from the aspects of improving the content quality of government WeChat,improving service efficiency,expanding propaganda influence and improving operation and management system.Doing a deep research on the government WeChat construction and development in Changli county has important the oretical and practical significance.In theory,the research can provide a theoretical basis for the future study of scholars.In practice,the research on the government WeChat construction and development can have an important practical significance to improving the content quality of government WeChat,improving service efficiency,expanding propaganda influence and improving operation and management system.