A Study On The Influence Of Government WeChat In Guangxi In 2017

In the era of mobile Internet,the popularization and application of new media has changed the way of communication between the government and the people.WeChat has become another important new government media following Micro-blog with its unique advantages.This paper selects more than a hundred government WeChat public accounts at three levels in the Guangxi Autonomous Region,prefectures and counties(districts)as the research object,and creatively studies and proposes the development of government WeChat in Guangxi from the perspective of new media influence evaluation.First,through the literature survey method,the article defines key concepts such as new media,new media influence,WeChat,and government Wechat,and grasps the main factors of evaluating the influence of government and WeChat.It finds that the amount of readings and likes of WeChat articles are used as the basic indicators,which determine the influence of Government WeChat.Then,it compares and analyzes four well-established WeChat influence evaluation systems in China:WCI,NRI,WMI,and the Government WeChat Appraisal System.The WCI is used to evaluate the influence of WeChat in Guangxi.Methods.Then through the popular third-party new media data platform to clean up the data to obtain more than 76,000 pieces of basic data on the 2017 Guangxi Government WeChat public account.After the calculation,the first Guangxi WeChat Top 100 WeChat list was obtained and found:The influence of the Top 100 Government WeChat Public Accounts in Guangxi has a wide gap.Municipal WeChat has become the backbone,and the WeChat of Police station,Politics and Law Department,and Publicity departments have become more active.According to the list and the basic data,we analyzed the causes of the Government WeChat accounts by using mathematical statistics.This paper proposes that the digital divide of Guangxi government's WeChat has "uneven heating and cooling unevenness" and that the heavy media has been socializing to cause poor interaction.The article suggests that the Government WeChat accounts in Guangxi at all levels must have a clear development orientation in its operation,and form a dedicated operating team,and provide targeted content and services.At the same time,through case analysis of the Government WeChat accounts in Guangxi with greater influence at four different administrative levels,it provides a concrete implementation path for the implementation of government affairs and WeChat for Guangxi's third-level party and government departments.