Research On The Ideological And Political Education In The Development Of Eco-tourism In Heilongjiang Province

With the rapid development of China’s tourism industry and the continuous promotion of various aspects of ideological and political education,eco-tourism and ideological and political education are deeply combined to promote and develop each other.Heilongjiang province is rich in ecological resources,the development of ecological tourism has achieved good results,and the ideological and political education has also been well developed.The research topic of this paper is the intersection of eco-tourism and ideological and political education in heilongjiang province.It is hoped that through the research of this paper,the existing problems in eco-tourism in heilongjiang province can be improved through ideological and political education,and the advantages and advantages contained therein can be maximized to promote the long-term development of eco-tourism in heilongjiang province.This paper first defines the concept of eco-tourism and ideological and political education,and expounds the relationship between the two.Ideological and political education promotes the sustainable and long-term development of eco-tourism,and eco-tourism puts forward new requirements on ideological and political education,as well as the subject and object of ideological and political education in eco-tourism.Carry out research on the theoretical basis.And the ideological and political education status of eco-tourism in heilongjiang province is analyzed.Firstly,it points out the achievements of ideological and political education in the development of eco-tourism in heilongjiang province,including the improvement of the ecology,the improvement of the overall ideological quality of tourism enterprise operators,tourism practitioners and tourists,the inheritance of historical culture and the further spread of regional culture in the whole country.Secondly,it analyzes its main experience,the experience in the educational mode,such as the traditional publicity,the development of multimedia publicity and education;Experience in educational content,such as vigorously carrying out education on ecology,history,region,commerce and socialist core values in ideological and political education resources.The experience of the subject and object of education is mainly composed of relevant administrative departments of the government,tourism organizations,grassroots autonomous organizations,tourism practitioners and tourists,which constitute the education subject.The operators of eco-tourism enterprises,tourism practitioners and tourists are the objects to receive ideological and political education.Among them,tourism practitioners are not only the object of ideological and political education,but also need to shoulder the function of education subject,to carry out ideological and political education to tourists in tourism activities.According to the present situation of the ideological and political education of eco-tourism in heilongjiang province,the existing problems and the causes of the problems are pointed out.Common problems such as part of the low utilization rate of the ideological and political education,economic benefit,the contradiction between leisure and ideological and political education,ideological and political education of the pertinence is not strong,the culture connotation of ideological and political education is not abundant,some unreasonable phenomena in the ideological and political education under the background of still exists,and so on,and be specific point out the dangers of these issues;The causes of common problems,mainly divided into the education subject,education object,education method and education content four part,such as education form is too old and not rich enough,superficial education content,cannot adjust measures to local conditions,lack of pertinence,relative fuzzy functions and powers as well as the education subject,education object relatively passive wait for a reason.According to the problems and causes of the ideological and political education in the development of eco-tourism in heilongjiang province,the theory is combined with the practice,and the improvement measures are put forward to diversify the education methods,deepen the content of education and enrich the carrier of education.Continue to dig into the resources of ideological and political education and improve the cultural connotation of ideological and political education;The scope of responsibility and right of educational subject should be clarified and the mechanism of reward and punishment should be set up.From the perspective of government,tourism practitioners,tourism enterprise operators and tourists,the ideological and political education methods and contents in the development of eco-tourism are detailed.