China's Public Diplomacy Towards South Pacific Island Countries

South Pacific island countries play a distinctive role in international affairs by virtue of their special attributes.The ultimate purpose of China's public diplomacy on South Pacific island countries is to improve the understanding,recognition and goodwill of the islanders towards China and ultimately safeguard China's core security and interests.China has special purposes and demands for conducting public diplomacy on South Pacific island countries.Based on the case studies of Fiji and Papua New Guinea,it can be seen that China has distinctive characteristics in conducting public diplomacy on South Pacific island countries,including making use of"face-to-face" cultural communication and relying on local overseas Chinese.Combined with the island nations in the mainstream media's reporting on China and investigation interview report to islands,it can be seen that China's public diplomacy on the South Pacific island countries improve the attention,understanding and goodwill degrees of the Chinese people in the South Pacific island nations.The mainstream media's reporting on China in South pacific islands is positive,dealing with China is welcomed by people there,it indicates that China's public diplomacy is effective and welcomed.Although China's public diplomacy towards the South Pacific island countries has produced certain effects,there are still some deficiencies and many challenges ahead.For example,China has potential competition with western countries such as the United States and Australia,China and the island countries are at odds over global governance.In the course of development of public diplomacy in the future,China should continue to increase the propaganda of the governance of China's climate spirit,and spread climate morality;orderly conduct in the South Pacific tourism at the same time;the Chinese enterprise should spread the spirit of Chinese philosophy in the process of carrying out business in South pacific island countries;China should improve their ability of public diplomacy and carry out long-term exchanges in the field of education culture.