Official Expression Of Network Patriotism Under A Two-dimensional Shell

With the gap transfer of the Chinese age and entering the era of new media,youngster such as the post 90 s and post 00 s generations have become the main users of the internet and the discourse structure of cyberspace has begun to change.Languages with network subculture styles have become theirs favorite expression style.The preferred form of expression and exerted a strong mobilizing force in the patriotic public opinion on the internet,while the original dominant media was isolated from the field of young people discourse due to its traditional and serious stereotyped propaganda.In order to achieve communication and interaction with young people in cyberspace expand the coverage of youngster and the mainstream ideology leadership,many official media have begun to try to change their political propaganda methods and the performance of the Communist Youth League Central is particularly prominent.Among the series of new media platforms that the Communist Youth League Central joined,the BILIBILI which is dominated by the two-dimensional culture,subculture is rich in color and is the first place on the APP list favored by youngster today.It can be better shows that the Communist Youth League Central has established a different form of publicity in the youth subculture community than the previous official media.This article is divided into five chapters.The first chapter is the introduction,which explains the origin of the problem,The second chapter explains the relevant theoretical concepts and sorts out the development process of Chinese network patriotism.The third chapter is analysis of the patriotic manifestation style of the Communist Youth League Central at BILIBILI.After long term observation of the patriotism video submitted by the Communist Youth League Central at BILIBILI,it is found that the videos of the Communist Youth League Central use ACG elements,film editing methods of auto tune remix themed content,and popular symbols on the Internet,celebrities and idols,build an image with the same interests,and other two-dimensional expressions that are popular with users at BILIBILI,attempting to narrow the distance with them.The fourth chapter is the elaboration of the patriarchal core built by the Communist Youth League Central.It mainly analyzes from two aspects.The first is the content construction.The 687 patriotic videos submitted by the Communist Youth League Central are classified and analyzedaccording to their content.These videos contains different patriotic topic such as diplomatic activities,national history,Chinese culture,etc.The Communist Youth League Central tries to cultivate patriotic emotions of users at BILIBILI by setting different levels of patriotic topic in the video.Secondly,in terms of discourse strategies,in the video by Communist Youth League Central submitted,it used simple linear historical narratives and tough discourse expressions to arouse the patriotic emotions of the BILIBILI users and guide them to be consistent with the official patriotic attitude.The fifth chapter puts forward the problems that existing in the spreading patriotism by Communist Youth League Central at BILIBILI,and tries to propose solutions to these problems.The patriotic videos submitted by the Communist Youth League Central at BILIBILI,use the form of a two dimensional shell to weaken the opposition and attract the attention of users at BILIBILI.However under this shell it set up different video topics and the practice of patriotic discourse secretly conveyed the officially established patriotic identity to the youngster at BILIBILI.This method of imparting the official mainstream ideology to the two-dimensional shell not only breaks the subculture barrier of BILIBILI and attracts the attention of its users,but also allows the patriotism connotation to use the two dimensional shell to tardily penetrates into the media practice of youngster in BILIBILI everyday.Although there are still problems such as entertainment and irrationality in the process of dissemination.In general,the patriotism spread of official media on the Internet has still achieved good results.