Research On Legal Issues Of Wechat Pyramid Selling Administrative Supervision

Since pyramid selling,invented by the U.S.company Nutrilite,has been designed by criminals as a means of illegal enrichment and has been spreading,illegal and criminal acts using pyramid selling as a means are common in the world.In the 1990 s,pyramid selling entered China and continued to develop in China,with an unusually strong momentum,causing serious damage to China's market economic order,social integrity system and ethics.Therefore,since 1998,China has been issuing various laws and regulations to crack down on pyramid selling.However,to this day,pyramid selling has not been eradicated,but continues to grow stronger and stronger in the social and mobile network environment.Although China's industrial,commercial and public security departments at all levels have launched a series of crackdown and management work on wechat pyramid selling,the phenomenon of wechat pyramid selling still persists,and the current situation of combating wechat pyramid selling is still very serious.If wechat pyramid selling is not effectively controlled and gradually eliminated,the order of social fair competition will be difficult to maintain,the market function will be difficult to play normally,the fundamental interests of the people will be difficult to guarantee,and a harmonious society will be difficult to build.China's academic circles have not studied the new pyramid selling for a long time,especially the wechat pyramid selling,a special pyramid selling variety,has only risen in recent years.The research direction mainly starts from the principles of wechat pyramid selling,the characteristics of wechat pyramid selling and the reasons for the formation of wechat pyramid selling.From a practical point of view,wechat pyramid selling is extremely harmful to our society and has a tendency of continuous growth and development.The study of wechat pyramid selling governance can provide decision-making reference for law enforcement practice of administrative departments.The content of this article is divided into three chapters.The first chapter makes a comparative summary of the existing concepts of wechat pyramid selling in academic circles,and then compares the related concepts such as direct selling and pyramid selling,traditional pyramid selling and wechat pyramid selling,wechat business and wechat pyramid selling,distinguishes different concepts,and finds out the differences between wechat marketing and other concepts and the parts that are easy to confuse.This paper lists the characteristics and harmfulness of wechat pyramid selling,and analyzes the necessity and significance of wechat pyramid selling administrative supervision.The second chapter focuses on the analysis of various problems encountered by the administrative organs in the process of cracking down on wechat pyramid selling,mainly from the aspects of the imperfection of relevant laws and regulations,the inadequacy of supervision means,the lack of supervision on the third-party platform and the inadequacy of post-event safeguard measures.The third chapter is a one-to-one correspondence with the problems raised in the second chapter.According to the above analysis,suggestions are put forward to improve the administrative supervision of wechat pyramid selling.