Study On Public Opinion Administration Of Government Wechat In Changzhou

In the new media environment,government WeChat carries the functions of information release,interaction with the public,and public opinion guidance.It actively uses new media tools such as WeChat to carry out government information services,which is an important means to promote the modernization of national governance systems and capabilities.It is also an important way to strengthen the relations between the party and the group and enhance the party's ability to govern under the new situation.However,the local government departments are not aware of the public opinion management of government affairs WeChat,and there is no mature management mechanism and system for government affairs WeChat,which is incompatible with the current situation of frequent online public opinion crises.It has become an important task for local governments to promote the innovation of social management to establish a perfect administration system.This article uses public management,public opinion management and other theories,comprehensive application of case analysis,investigation and research methods,and other methods to carry out preliminary research and analysis on the public opinion management of government affairs WeChat.Firstly,it expounds the summary and development of administration of government affairs and discusses the concepts of administration of government affairs and administration of public opinion.Secondly,I use data,forms,materials to explain the development of administration of government affairs in China and Changzhou,and summarize and summarize the results,especially the outstanding effects in innovative social management.Thirdly,summarize the present situation of administration of government affairs in Changzhou,for example,the management of two typical government affairs in the city.It points out that there are problems such as the lack of consciousness and ability of management department,lack of integration of management resources,serious lack of management basis,poor management communication channels,insufficient process supervision and pre-prevention,and analyzes the reasons for the problems.Finally,to put forward the path of perfection,we should adhere to the joint construction of the strength of all sectors of society in ideological construction,cultivate the public opinion consciousness of the people,strengthen the construction of the system,clear the dead angle of online public opinion,and improve the quality of the subject of public opinion;In terms of optimizing the structure,we will promote the intensive,diversified,and horizontal development and upgrade of government WeChat,standardize the threshold for entry,and attach importance to the construction of the system of grassroots government WeChat;In terms of regulatory response,WeChat's information dissemination carrier is used to promote government WeChat to penetrate the people,excavate and cultivate gatekeepers and opinion leaders,disintegrate the polarization of groups from within,and implement monitoring of the entire process of the evolution of public opinion.