The Research Of Government Wechat’s Function

Over the past two decades,e-government has made great progress,from the initial government office automation to gradually emphasize the provision of digital services and network platform to participate in the interaction.With the development of mobile Internet and related technologies,mobile government has brought rapid rise.Government WeChat is new form of government affairs after the emergence of government website and Government Webo,and it opens a new chapter in a new era about "fingertips on the government".As a network application platform,Government Wechat did not conflict with the traditional values of party and government organs;it is based on the product concept of WeChat"focus on user experience" that the basic to meet the government departments for information disclosure,convenience services and other functional needs.In the first part,the author chooses the "material function" and "the systematic function" of the mass media function from the research results of mass media functions of different schools of communication from different perspectives:1,The materialistic function of mass media media-the logical line of mass media media to construct the materialistic function of mass media;2,from the "system theory of the principle of stratification and the basic law-the system structure and Function of the relationship between the core of the systemic function-the mass media of the systemic function of the logic of the line to build the mass media media system of functional thinking.As the main body of the article on the government WeChat function to establish a theoretical framework.In the second part,the author explores the two major kernels of the material function of government microcirculation-"material characteristics" and "functional value".Firstly,it is the material properties of the Government WeChat from the vertical diachronic perspective and horizontal synchronic angle analysis:Based on including the Government WeChat,"Government Website-Webo-WeChat-APP-Headlines" development chain to sort out from the new government development from the concept of definition,platform properties,content forms,information update speed,communication attributes,communication methods,audience positioning and audience participation,etc.and to conduct a comparative analysis of the nature of Government Wechat to carry out the depth of mining.Secondly,it is the analysis of the functional value of Government Wechat,that is,the "material function" of the core content-information dissemination and dissemination functions,online government service functions,and Chengdu Government WeChat as an analysis of the sample,which is lay the foundation to the next part of the systemic function for research.In the third part,the author divides the systematic function of Government WeChat into three parts:political topic setting function,public opinion guidance function and network administration function.Firstly,Based on the theory of the second-level agenda,the five municipal Government WeChat public numbers are taken as the research object,and the framework and content of the political topic and the secondary "attribute" political topic of the government ".Secondly,This paper analyzes the results of public opinion guidance of Chengdu government affairs micro-letter from the positive guidance of negative public opinion and the manufacture and dissemination of positive public opinion.Thirdly,In the "Internet + Government" makes an empirical study on the network rationale function of Chengdu government affairs from the perspective of the theory of "government service",and makes a scientific analysis on the basis of quantitative statistics from the two aspects of government service function and political interaction function.Finally,the author combs the full text of the Government WeChat function research ideas and makes suggestions for the future development of Government WeChat recommendations from the functional point of view.Highlight the audience with high degree of concern in the political issues set,from the topic location,dissemination of forms,sources of information to maximize the spread of the problem;one-way information dissemination and circle of communication can produce Government WeChat public opinion to guide the unique advantages should be used;Online functions,political interaction function needs to further the development of performance,breaking the Government WeChat platform itself,the limitations of the technical support on the human nature of innovation.