The Research On Service Brand Creation Strategy Of Nanning Entry-exit Frontier Inspection Station

Taking the Hong Kong Immigration Department as a model for learning,Entry-exit frontier inspection organs throughout all China have carried out comprehensive work to improve the service level of frontier inspection.,abandoning the old thinking concept,innovating and proposing various policies and measures conducive to the construction of service-oriented government,and responding to the public's new expectations for public security work,it has been widely praised by the target audience and the general public.In this context,according to the new public management theory and the new public service theory,the Nanning Entry-Exit Frontier Inspection Station draw on the theory and practice of corporate brand marketing to develop the brand creation work of its own administrative service brand--"Zhu Jinhua" service team.This paper establishes an empirical analysis of the administrative service brand of the "Zhu Jinhua" service team through the Nanning Entry-Exit Frontier Inspection Station,it summarizes the background and significance of creating the"Zhu Jinhua" service team,introduces the ideas and measures of the creation,analyzes the existing problems,and proposes countermeasures to promote the further development of the service brand of the "Zhu Jinhua" service team.At the same time,through the research on the brand building of public administration service of Nanning entry-exit frontier inspection organ,it is very important for expanding the social influence of the entry-exit frontier inspection and realizing the transformation of the entry-exit frontier inspection from the leading control to the function of providing public service,providing useful ideas and methods for provincial and even national entry-exit frontier inspection authorities to improve their service level and create frontier inspection public service brand.