Research On The Working Mechanism Of Yunnan Provincial Government's Agricultural Public Opinion In The New Media Age

Both the economy and society of China are now going through a transition of development and reform.A series of contradictions and problems have arisen from the agricultural development and rural reform,laying hidden dangers for the development of agriculture-related grievances.At the same time,the enthusiasm for political participation and expression of the public has been highly promoted due to the booming new medias.The interaction of various factors makes the explosion of agriculture-related grievances a more possible event than ever before,increasing the difficulties and pressures which the relevant government departments face in responding to public sentiment.In recent years,many cases of agriculture-related grievances arose in Yunnan province,attracting broad attention through the communication of new medias.Whether the government can response to agriculture-related grievances properly or not is directly related to the happiness of the farmers,the development of agricultural and the revitalization of rural areas.Thus,studying agriculture-related grievances in Yunnan Province will help to further improve the response mechanism of agriculture-related grievances in Yunnan Province.The study also serve for poverty alleviation and rural revitalization.Basing on the realities of agriculture-related grievances in Yunnan Province,this paper combines literature research,comparative analysis and empirical research to find out the both the current situation and shortcomings of the response to agriculture-related grievance in Yunnan.With the help of theories in public management and communication,Case study is also applied in order to improve the validity and scientificity of the research.The basic framework of the article is as follows:The introduction part introduces the background and significance of the topic,literature review,related concepts and supporting theories,and clarifies the research direction and research methods of the thesis.The first chapter introduces the basic situation of agriculture-related grievances in Yunnan Province and the status quo of agriculture-related public Opinions;The second chapter analyzes the problems and causes of the Yunnan Provincial Government's agriculture-related public responsiveness in the new media era,and analyzes typical cases;The third chapter mainly studies and analyzes the new media era abroad.The advanced public opinion response model;The fourth chapter proposes targeted countermeasures for the problems in Yunnan's agriculture-related public sentiment response in the new media era.