Research On Legal Problems Of Consumer Real Name System In Online Commodity Trading

Compared with on-site transactions,online commodity transactions are convenient and fast.At present,many commodity transactions are achieved online and occupying an increasingly important position in the future.The completion of online commodity trading depends entirely on the accuracy of the consumer information disclosure.China's current law does not require online commodity traders to implement the real name system,and many consumers choose to provide vague or false information for trading because they are afraid of information disclosure,which in turn makes it difficult to deliver trading goods timely and reduces transaction efficiency.On the other hand,because consumers are wearing "masks" online,they tends to comment and insult merchants deliberately.Even worse,competitors may hire paid posters to leave bad reviews and damage the reputation of competitors,in order to obtain a competitive advantage for themselves.Online commodity trading consumers are those who purchase goods(including physical and virtual products)through the Internet.The real-name system for online commodity trading consumers means consumers who trade goods online should provide true and accurate personal information.Online commodity trading pertains to the civil contract.The adoption of real names for both parties is the basic requirement of civil contracts,which can define rights and obligations to the determined sides of the contracts,and facilitate the execution of the contract and the realization of the rights and obligations of both parties.In order to guarantee the execution of the contract,normalize the network trading environment,online commodity consumers should implement the real name system.The establishment of the real-name system for online commodity trading should follow the principle of consumer information protection,government supervision.Through the formulation of administrative regulations,real name system is set to be the front-line behavior of online commodity transactions.Perfecting the system of punishment of reselling information,giving active roles to government supervision and service functions,and improving network technology are effective ways to implement real-name systems.