| Network pyramid selling is different from ordinary pyramid selling in that it is more harmful and more difficult to punish.Pyramid selling cases pose a serious threat to the stable development of China's socialist market economic order and the safety of people's lives and property,and hinder the development and progress of society.If we want the market function to play normally and maintain fair competition in society while protecting the fundamental interests of the people,the network pyramid selling must be effectively controlled to eradicate this cancer from its root.Only in this way can society have long-term development and progress.Therefore,how to manage the network pyramid selling has become a top priority.This paper analyzes the problems of network MLM governance so far in China and finds out the root causes of the problems.Using different research methods to obtain the latest knowledge.Analysis and summary of the current situation in our country,in view of the current situation and existing problems of our country's network pyramid selling governance,this paper based on the theory of public governance,summed up the governance dilemma and its reasons by analyzing the current situation of network pyramid selling governance.This paper,starting from the background of the emergence of network pyramid selling and the characteristics of pyramid selling activities,explains in detail the current situation of network pyramid selling governance,supervision and combating dilemma.After many explorations and summaries,the defects of the current system in cracking down on MLM activities and the imperfection of the system have been revealed,and a new governance view has been put forward,that is,the establishment of a public governance model for MLM,including the construction of a multi-subject governance structure.Improve the legal and institutional system of public governance;Innovation of preventive mechanism in advance.Put forward new suggestions for managing network pyramid selling. |
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