The Entrepreneurial Participation And Its Affecting Factors:Study Of The Migrants In Southern Shaanxi,based On The Theory Of Planned Behavior

During the 13 th Five-Year Plan period,the party and the government adopted the policy of relocation as an important target.The relocation has brought both environmental improvement and psychological changes to the immigrants.It has also led to the rapid accumulation of labor force in the centralized resettlement areas,brings life to new consumers and market opportunities.While,not only “moved out”,but also “steadied and able to become rich” is needed.Therefore,the livelihood problem involving tens of millions of non-voluntary people has become an important issue that all levels of government need to properly concern.Confronting the balance of income,immigrants need to make new employment choices.As an innovative means of livelihood settlement,entrepreneurship is an effective way for migrants to solve employment problems,increase incomes,and realize the transfer of surplus labor.It is also an important way to accelerate the upgrading of industrial structure and promote the integration of urban and rural areas.However,the overall proportion of entrepreneurship is low according to the actual situation.The formation of entrepreneurial willingness and the actual occurrence of entrepreneurial behavior are two important steps for individuals to participate in entrepreneurship.Therefore,the formation of entrepreneurial willingness has also become an important aspect of past scholars’ research,but only a few involves the large-scale rural involuntary migration and relocation of rural residents in China.There is little research on entrepreneurial willingness,and little attention has been paid to the factors that influence the actual transformation from entrepreneurial willingness to entrepreneurial behavior.While both these count a lot and have important practical significance.Therefore,this article studies the entrepreneurial participation of migrant farmers and their influencing factors from the integration perspective of subjective and objective.This study benefits immigrants themselves and government also for they can make better policies on immigration.Based on the above,this article starts from the micro level of immigrant farmers,combines the current situation and problems of immigrants’ entrepreneurship,uses the combination of theory and practice,qualitative and quantitative analysis as a guide,and makes relevant scholars’ research findings on farmers’ entrepreneurship as a reference.A statistical analysis was made on the status quo of entrepreneurship in southern Shaanxi.Based on the TPB theory,the relationship between entrepreneurial attitudes,subjective norms,and perceptual norms of behavior is verified,and attempts were made to explore the possible causes of the inconsistency between entrepreneurial willingness and actual entrepreneurial behavior.Using logistic models to analyze the effects of household asset accumulation and immigration characteristics to entrepreneurial intentions.Finally,concerned to the research status of domestic and foreign entrepreneurship,combined with related theories and empirical analysis of the factors affecting farmers’ entrepreneurial participation,several useful suggestions and inspirations have been obtained.This article leads to the following main conclusions.First,in terms of the formation of entrepreneurial intention of immigrants,entrepreneurial attitude and perceptual behavior control can positively predict the entrepreneurial intention.Second,subjective norms of entrepreneurship cannot directly predict entrepreneurial intention,but it can interact with perceptual control to influence entrepreneurial intention.Third,the analysis of the influencing factors of entrepreneurial behavior shows that the greater the entrepreneurial intention and the individual’s entrepreneurial ability,the greater the probability that the individual is starting a business,willing to start a business,and having a previous venture is greater than the probability that they are not planning to start a business.Fourth,the impact of variables related to household assets on entrepreneurial behavior is not significant,which shows the foremost influence on entrepreneurial behavior is not household assets,but entrepreneurial intention and individual entrepreneurial ability.