Social Network Public Opinion Problems And Countermeasures In The We-media Age

With the rapid development of internet technology,many social platforms are popping up and the self media age has brought about great changes to the redistribution of social discourse power and social opinion patterns.On the basis of the self media age,this study manifests a topic of great significance to the government in its present public administration as to how to control social network public opinions so as to mitigate public crisis.On the basis of the analysis of the development of the media,the main characteristics and the evolution mechanism of the social network public opinion,the paper takes the Tianjin big bang as an example to sum up the strong representative problems in the social network public opinion,including the rebellious mood and the strong autonomy of the netizens,and the lag of the relevant government in dealing with the crisis.And the lack of awareness of the crisis,lack of public management awareness in modern society,and no timely establishment and improvement of the corresponding four major institutional mechanisms,namely the prevention of the early warning mechanism of the network public opinion crisis,the supervision mechanism of network public opinion,the guidance mechanism of the network public opinion and the linkage mechanism between the traditional media and the network media.This paper presents the principles and strategies to solving matters about social network public opinions aroused by the way the government dealing with public crisis at present.In the management of social network public opinion crisis,strategies as follows should be taken into consideration on the basis of timeliness,authenticity and consistency,including establishing a "limited government";reducing its occurrence from the source;popularizing the awareness of the public and the government officials and all the staff in this aspect and improving their network literacy;paying attention to and improving the press release mechanism;establishing the prevention and resolution mechanism of the crisis,and actively guiding the public opinions so as to dissolve the network public opinion crisis.