Research On Government Affairs Microblog And Government Affairs WeChat In Shenyang

In recent years, China’s chief micro-blog, WeChat increase rapidly, the government departments at all levels have begun to create "fingertip government". In this environment, micro-blog, WeChat in the administrative communication,network politics,network public opinion and highlights the increasingly important value, gradually become a new bridge for communication between the public and the new window the spread of the image of the government. But the two network politics platform specific development in different regions have their own characteristics and shortcomings, it is Shenyang, because most government double micro operation mode and the needs of the audience is relatively big contradiction, caused Shenyang city government new media communication influence overall level is not high. To this end,the Shenyang daily group invited Liaoning University School of Journalism and communication and the professor to participate in the survey, the Shenyang city government aims to promote the spread of new media influence, as a core member of the project, I have Lucky to participate.This article mainly aims at the Shenyang city government "actual development of double micro, looking between the audience and government propaganda demand balance, based on the field survey, through the analysis of Shenyang city government double micro survey data, summarizes the problems and reasons in the process of operation,to provide a reasonable and effective and suitable for the project of Shenyang the city government "influence double micro".This paper mainly includes four parts: the first part is the introduction, mainly introduces the research background, the goal, method, related definitions; the second part is the analysis of the content, with the country, analysis of Liaoning province and Shenyang city government double micro overall comparison, preliminary understanding of the overall situation of Shenyang City government of new media and find out the problems and the reasons for its operation; the third part is the implementation of data and the investigation of influence of program analysis, through the investigation of Shenyang government double micro operation status and core audience, provide data and theoretical support for the Shenyang city government to enhance new media influence;the fourth part is the Shenyang city government double micro "communication can enhance the influence of the operation of the program,this part starting from the problem,with other domestic outstanding government double micro as the research object, using the existing media at all levels of Shenyang City Resources, starting from the content,services, interactive three paths for the Shenyang government dual micro put forward specific and feasible to enhance the effectiveness of the program.