Research On The Colonization Of Network Culture

As a new cultural landscape,network culture is a product of the marriage of technology and culture under the age of the Internet and has gained popularity because of its advantages of equality and opening up,multiple symbiosis and real-time sharing.With the constant updating of technology,cyberculture gradually overflowed cyberspace and began to infiltrate and colonize the traditional social life,making network culture more characteristic in all social fields.Based on this,in the wave of great development of network culture,this article examines the network culture from a brand-new perspective of "colonization".While revealing the law of its propagation,it further explores how it changes people's behavior patterns and thinking patterns,Values and mental outlook,which in turn bring revolutionary changes to social culture and individual psychology.The research methods of this paper are literature analysis and case analysis,which are divided into six parts.The first part is the introduction,which mainly describes the research background,significance,research status,research methods,innovations and so on.Research point of view.The second part introduces the macroscopical background of network culture colonization,and elaborates in detail from four dimensions of politics,economy,society and technology.The third part mainly sorts out the network culture's concrete colonial manifestations of democracy,mainstream media and traditional literature.The fourth part is the key section of this article,which mainly explains the transmission mechanism of network culture colonization,macroscopically follows the system model of "immersion" and "dissemination" and "cultivation";while on the medium outlook,it presents a multi-level and fission-style.At the same time,it has the dual features of both the broadness,the innovation and the mode of communication on the microcosm.The fifth part is about the intrinsic motivation of network culture colonization is also an important part of the article,first of all,the new technology brings social changes in the environment for network culture colonization activities provide the necessary material conditions;Second,the resulting changes in the public psychology has become an important internal drive to complete colonization activities;finally,the vitality of cyberculture texts is also a key force to promote colonization and spread.The sixth part mainly introduces the social influence caused by the network culturalcolonization.According to the research,the social influence is bidirectional.On the one hand,it optimizes the traditional social environment and remolds the social cohesion and the centripetal force.But on the other hand,the symbolization of life aggravated the people's network dependence,which led to the emergence of perceptual loneliness and the loss of rational thinking.