The Analysis Of Government's Response To Network Public Opinion In New Media

In the 21 st century,which the information exploded,the local space built by the network changed the relationship between people,things and things,between people and things,and made a major change in the media and became the mainstream trend.In the community,Internet become the access to collecting resources and information.There is no denying that in the context of a huge social transformation and comprehensive reform period,the long-term accumulation of social contradictions lead to group emergencies.In recent years,natural disasters,social security,public health,accidents and disasters have occurred frequently in the world and China itself.Among them,the precursor is not sufficient,with the obvious complexity and potential secondary derivative hazards,and destructive,the use of conventional management is difficult to effectively respond to emergencies known as network public opinion.The above characteristics of the network public opinion for the government to deal with and bring great risk management.Network public opinion in the new media era has become a difficult issue in international public management.In the era of the Internet,everyone may become information channels,may become the main body of opinion.With the popularization of the Internet,a new form of public opinion has been forged in china.This paper comprehensively adopted analytical approaches and case analysis method to conduct the research.Combining our government's public opinion management in recent years,it grasped the laws of public opinion events in terms of individual cases and provided effective countermeasures for the government to deal with online public opinions.Firstly,it summarized and generalized theories related to online public opinions and new media.Secondly,through researching several online public opinion events which exerted great influences and took place in China,the author employed swot analysis to deeply analyze influences of new media on the government's response to online public opinions.Based on the above analysis,the common problems the government had when it dealt with online public opinion events in the context of new media were found out.Finally,aiming at those problems,this paper detailedly discussed policies that could be employed by the government to cope with online public opinions in the new media environment from aspects of improving corresponding rules and regulations,establishing professional teams and enhancing the new media applying ability.Based on a series of demonstrations,the author argued that adapting to and utilizing the new media is the most effective way for the government to optimally cope with online public opinions.