| In our daily lives,advertisements are everywhere,and then what kinds of advertising can bring new visual experience to audience?The rise of the World Wide Web and the burst of new media make advertising platform even more enriched,and they also bring the innovation of advertising industry. With the development of information technology,the introduction of new products and the constantly updated marketing tools,making companies draw more attention on the promotion. The companies put majority of high-quality advertising into the market can benefit the brand promotion. Innovative advertising and visual capture become the key point of publicity and promotion.In this era of information explosion,the different forms of advertising are emerging in endless,and people become increasingly demanding for advertising visual requirements. Static and rigid advertising is unable to meet the public demand; as a result, the rise of dynamic advertising brings new opportunities for the development of the advertising industry. With the development of the world’s animation industry,China also put more investment on it. It makes the constantly improvement of the diversity of animation elements,then as new and expressive representations; animation elements cannot only stimulate the interest of audience and strength the ornamental of advertising,but also meet the rhythm of the life increases.This report focuses on researching multidimensional visual performance and application of animation elements in dynamic advertising,the paper’s central part locates on the application design and innovation of animation elements in the dynamic advertising,by analyzing the dynamic advertising and animation elements,from "creative aspirations and advertising positioning " perspectives, to highlight the performance and application of animation,attempting to combine both of them to build up a new system to promote the development and application of animation elements in a dynamic advertising. |
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