The Advertisement Image Design And Application Of Yunnan Baoshan Guoxin Arabica Coffee

At the beginning of the 20th century,Western missionaries brought coffee seeds to Yunnan,where coffee took root due to the geographical advantages of Yunnan.The introduction of Arabica coffee has changed the history of Chinese drinking only tea.More and more people take coffee asa healthy drink accompanying a huge potential consumer market.The development of Yunnan' s coffee industry is not only opportunities but also challenges.Baoshan City is located in the southwestern part of Yunnan Province.Baoshan city lujiangba is known as the national Arabica coffee planting center and birthplace.Large-scale planting areas forme high coffee production.laiding the foundation for Baoshan Arabica coffee brand development.Baoshan Arabica coffee,as a local specialty product has obtained the National Geographic registered trademark.Its unique quality rich but not bitter,fragrant but not strong,with a little fruit flavor,so that the product has regional characteristics,and is famous overseas.However due to geographical restrictions,planting dispersion,and lack of professional brand awareness and market operation strategy,Baoshan Coffee' s overall brand image construction has been unprofessional and not systematic in a long time and a single external advertising channel,resulting in a unique quality but weak social influenceTherefore,from the perspective of visual communication,this paper studies the history and culture of Arabica coffee planting in Baoshan,and analyzes the overall status quo of Baoshan Arabica coffee brand,and presents the advertising status of Baoshan Arabica coffee brand from four aspects:consumer market,target audience,propaganda method and advertising image.As an object of study,Baoshan Guoxin Arabica Coffee brand focus on dissemination of coffee culture of advertising appeal,and design Strategies for brand advertising image from three aspects for product characteristics,target audience and communication media Explore the regional characteristics of the products,Baoshan Arabica Coffee The history and culture of coffee planting is integrated with The brand image of Guoxin Arabica coffee,which meets the psychological needs of the target audience Combined with the characteristics of the media,the design scheme is presented in five aspects:logo image,packaging image,poster advertisement,online advertisement and coffee culture derivative.The system designs the advertising image of Baoshan Guoxin Arabica Coffee,In addition,in line with the psychological needs of the target audience,it proposes the corresponding advertising copy for emotional design to build the brand' s personalized image,which spread the Baoshan Arabica coffee culture and made reference value for the advertising image of Baoshan Arabica Coffee Brand.