Research On The International Competitiveness Of Chinese Cultural Tourism

With the development of world economic integration,the cultural tourism industry has become an important growth point of international economic and trade.On the one hand,China's economy has shifted from high-speed development to high-quality development,bringing new impetus to the cultural tourism industry;on the other hand,compared with developed countries,the international competitiveness of the Chinese cultural tourism industry still needs to be improved.The development model of the cultural tourism industry is also facing new opportunities and challenges.The development of the industry requires new guiding theories and actively seeks for practical improvement experience.This article focuses on the international competitiveness of China's cultural tourism industry,analyzes the current status of the development of China's cultural tourism industry in the international market,and summarizes the current issues of cultural tourism industry development.The purpose is to provide valuable countermeasures and suggestions for analyzing the development barriers of the international competitiveness of China's cultural tourism industry,and promote the healthy and stable development of the cultural tourism industry.This article combines absolute advantage theory,comparative advantage theory and other related international competition theories,based on the perspective of industrial economic value,industrial infrastructure scale,market development degree and scale,etc.,from the total revenue of China's cultural tourism industry,the scale of cultural tourism industry infrastructure,Four important dimensions that influence the international competitiveness of the cultural tourism industry,including cultural tourism products and cultural tourism customers,are analyzed in detail.Clarify the development status of China's cultural tourism industry:the economic value of the development of China's cultural tourism industry is steadily increasing,infrastructure construction provides basic guarantees for tourists in terms of eating,housing,and travel,and the scale of the tourist market has gradually expanded from Asia to Europe and the Americas The development model of cultural tourism products is single,but it has gradually improved and become the focus of industrial development.Measures such as the international market share of the international competitiveness of China's cultural tourism,the index of comparative advantage,and the index of competitive advantage reveal the disadvantages of the international competitiveness of China's cultural tourism industry.Combined with the current development status,the paper analyzes and analyzes the problems in the development of cultural tourism industry in China,such as the need to innovate the form of cultural tourism product development,the deepening of cultural tourism integration,the enrichment of industrial operation models,and the expansion of the customer source market.Based on the theory of competitive advantage,systematically analyze the factors affecting the international competitiveness of the cultural tourism industry in production,demand,industry and enterprises,and rationally select the indicators of various levels of influencing factors,construct a regression model,and sort out the Chinese cultural tourism industry from a quantitative perspective Influencing factor of international competitiveness.The results show that the total indicators of total cost of cultural tourism,the number of travel agencies and the opening degree of cultural tourism services have a significant positive impact on international competitiveness.The number of tourism practitioners and the number of star-rated hotels have no significant impact on international competitiveness.Based on the results of the above cultural tourism industry status quo,development problem analysis,and factors affecting international competitiveness,four countermeasures and suggestions with practical reference significance to the development of the international competitiveness of the Chinese cultural tourism industry are proposed:First,innovate the production form of cultural tourism commodities and increase production Competitiveness;Second,integrate characteristic cultural tourism IP resources and tap market potential;Third,enrich the cultural tourism industry operation model to enhance customer experience;Fourth,explore innovative forms of cultural tourism product promotion and enhance tourism visibility,etc.