Research On The Marketing Strategy Of "You Are The Pianist" Multimedia Parent-Child Concert

On the one hand,the rapid economic development and the pace of cultural exchange in recent years have made the art form of concerts gradually enter the lives of the general public.With the support of multimedia technology,the content and themes of the concert are also diversified.Parent-child concerts have also emerged in this context.On the other hand,as a matter of great concern to the public,children's music education-related industries have made great progress,as have parent-child concerts.Parent-child concerts are not only different in content and subject matter from other concert forms but also have a more significant social aesthetic purpose.Parent-child concerts can be used for children's aesthetic education and the cultivation of artistic appreciation,perception,and creativity.The development in just a few years has attracted a considerable number of target consumers.However,due to its market positioning,promotion channels,and other issues,some potential consumers are still unable to quickly follow the development of multimedia parent-child concerts,and even some consumers who have long been willing to pay attention to the information of concerts cannot find a suitable way to get more information content.It can be seen that if the parent-child concert is to develop steadily and rapidly,it is necessary to further increase the marketing efforts and improve the promotion effect.Also,compared with other types of concerts,parent-child concerts have certain specialties both in terms of content and audience.It is specifically reflected in that because its audience is mainly children and parent groups,and it has the attributes of music education in addition to performances.Therefore,the market development of parent-child concerts must not only fit the environment and background of the overall market development but also meet the psychological characteristics of children and the educational needs of parents to achieve a good promotion effect.It has become an inevitable problem for the development of multimedia parent-child concerts on how to formulate the corresponding promotion strategy according to its particularity,which is also the main source of this topic research.Based on the above background,the research purpose and significance of the multimedia parent-child concert are first summarized.The current research status at home and abroad is summarized,and the ideas and innovations of the research are defined.The related concepts are defined and an overview of the development of the overall market for multimedia parent-child concerts provides a theoretical basis for the subject research on a macro-level.Then,we will review the content and development history of "You Are a Pianist" concert,and understand its development status from the aspects of consumer structure,promotion channels,and promotionmethods.Through questionnaires,from multiple perspectives,we will analyze the results of the questionnaire to further clarify the status of its promotion,and understand the concerns of consumers.According to its development and promotion status,the characteristics of parent-child concerts are used to summarize the principles of marketing and conduct macro analysis and product positioning analysis of the market environment.According to the results of the analysis,content innovation,cross-border cooperation,audience positioning,media applications,corresponding promotion strategies will be proposed.Taking "You Are a Pianist" as a specific case,we will use the questionnaire survey method,literature data method,and case analysis method to make a specific and comprehensive analysis to ensure the specificity and feasibility of the conclusion.At the same time,since the market development of multimedia parent-child concerts is still in the initial stage of development,it is also hoped that the results obtained through this research can bring references to the marketing of other multimedia parent-child concerts and promote the overall market of parent-child concerts and that the development has a positive impact.