Development Strategy Research Of ShenZhen G De Auction Co.,Ltd.

After 25 years of development,the auction industry of cultural relics of our country has experienced a process from the rise to the development and the high-speed development,starting in 2013,the auction industry of the domestic cultural relics entered the adjustment period,the total market turnover decreased,and entered the stable development stage.The market is more rational.In 2018,the domestic economic situation of our country has decreased,the auction industry of the cultural relics and the art of art auction is very low,the performance of Shenzhen G Auction Co.,Ltd.has continued to decline,the current situation of the loss is facing,and how to turn the deficit into a surplus through the transformation of the enterprise,It is an urgent problem to make the sustainable development of the enterprise’s healthy sustainable developmentThis paper analyzes the external environment factors of Shenzhen G auction Co.,Ltd through PEST and Porter five-force analysis method,and draws a conclusion on the ability of enterprises to adapt to the external environment through EFE matrix,and evaluates the competitiveness of enterprises according to the internal advantages and disadvantages of enterprises through the analysis of the internal environment of enterprises and the IFE matrix.Through SWOT analysis tool,the development strategy of Shenzhen G auction Co.,Ltd.is selected,and the suitable development strategy of Shenzhen G auction Co.,Ltd is determined as the intensive development strategy in the company level strategy.Possibilities in the implementation of development strategies problems,and put forward the safeguard measures.