Research On The Symbol Shaping Of "Geng Lu Bu" In Cross-cultural Context

In the context of building a community of shared future for mankind in the process of globalization,the shaping and dissemination of cultural symbols is an inevitable choice for the establishment of national image.Cultural symbols have a very important impact on the cultural identity of the audience,and even on people's understanding of the community of Shared future for mankind and the recognition of subjectivity.Known as the "heavenly book of the south China sea" as a navigation guide to the south China sea,the book has accumulated precious empirical and local knowledge for the Marine culture of the Chinese nation.As the carrier of cultural symbol expression,"Geng Lu Bu"is the symbolic condensation of Chinese maritime culture.With the increasing advancement of globalization,the cross-cultural context has undergone profound changes,and openness,diversity and inclusiveness have become the main trends.How to effectively spread the cultural symbols of the book of changes and gain cultural recognition under the cultural differences between different countries and nationalities is of important and positive significance for shaping the national cultural image.Based on the background of cross-cultural communication,this paper studies the symbol building of the "Geng Lu Bu " through the semiotic theory.Firstly,the text interpretation of the "Geng Lu Bu" is analyzed,and the historical culture of the "Geng Lu Bu" is refined.In addition,this paper makes a profound discussion on the propagation symbols of the "Geng Lu Bu" in the cross-cultural context,and analyzes them from the aspects of symbolic language,peirce's interpretation of symbols,and symbol reconstruction,etc,so as to find out symbolic symbols and make the audience have an intuitive understanding of the image of the "Geng Lu Bu".Then the paper explores the production and structure of the symbol of the "Geng Lu Bu",interprets the code,theme and production mechanism of the "Geng Lu Bu",and reveals the production mechanism of the symbol of the "Geng Lu Bu".At the end of the paper,the paper puts forward the dilemma and construction of the symbolic discourse power in the "Geng Lu Bu",and states the practice and thinking of the symbolic discourse power in the "Geng Lu Bu".The semiotic theory is used to analyze the symbol shaping of the "Geng Lu Bu",so as to make its symbol shaping more energetic,make the " Geng Lu Bu " symbols better display the on image of Chinese culture,tell Chinese stories well in cross-cultural communication,spread Chinese voice,and improve the influence of Chinese culture.