Research On The Communication Practice Of Cross-cultural Short Videos

With the rapid development of Internet technology,short videos,as a new form of cross-cultural communication,have become an important way for people from all countries to understand each other.In the process of cross-cultural communication,people exchange and understand each other’s meaning through the exchange and interaction of multiple symbols in different cultures.The characteristics of short videos just make it possible to aggregate multiple symbolic meanings.This article takes the short video produced by the "YChina" as an example,and uses the theory of symbolic interaction as the theoretical basis to explore the symbols used in the transmission of cross-cultural short videos.What symbols are used in the short video in cross-cultural communication,and at the same time,it summarizes the meaning of symbol construction and the psychological needs of the audience.In addition,it analyzes the interpretation and emotional feedback of the audience’s use of cross-cultural symbols in the comment area,and reveals the problems of the short video creation level of the "YChina" and the connotation of its cross-cultural communication.What are the enlightenments from his creation: First,cross-cultural communication must pay attention to the meaning behind symbols,and the core of symbol interaction lies in "meaning interaction".Second,traditional Chinese cultural symbols need to be combined with specific situations to generate new connotations.Third,according to the characteristics of short videos,use non-verbal symbols flexibly and strive to be true to the details.Fourth,share value symbols,and then realize the communicable meaning space between the transmitter and the receiver,and realize the cross-cultural symbol communication function of national unity and value identity.