Research On Image Design Of Online Enterprises In The Era Of Internet Plus

Nowadays,the technology and economy of the society are developing at a high speed.The concept of "Internet plus" represents the advent of the Internet age.People's living habits and consumption habits have changed to a great extent,in line with people's consumption demand,more and more Internet online enterprises have become the mainstream of the industry.Especially in the global epidemic disaster in 2020,people feel the necessity and importance of Internet enterprises in life.Facing the explosive establishment of Internet enterprises,how should the existing enterprises stabilize their position in the industry? How can emerging enterprises quickly occupy market share? They are all problems worthy of our consideration.If people want to accept and love a brand,they should first spread information to the public,including basic products,corporate culture core,business philosophy and other aspects of information,and the carrier of these information is integrated into a concept-brand image.In the process of enterprise development,the role and significance of brand image is also deepening.In addition to continuous transmission of information,it can also be used as an important carrier of enterprise marketing to maintain stickiness with consumers,stimulate brand vitality at various time points,and help enterprises to develop continuously.However,many enterprises have not realized the importance of brand image to the establishment of Internet brand and the sustainable survival of enterprises.On the other hand,even though many enterprises have or are creating their corporate image,they still use the visual performance of traditional VI.The so-called innovation still fails to solve the problems existing in the traditional VI image.Due to the limitations of visual performance,the brand image cannot be effectively transmitted,and consumers cannot be attracted by this kind of brand image,so the corporate products cannot be in the market Take a place.One of the prominent features of the Internet plus era is that it can update the speed of iteration and the huge amount of information,and can not attract a large number of consumers' attention in a short time.Different from the VI image of traditional enterprises,the brand image of theInternet has great differences in design,expression,communication and marketing methods.In the process of inquiry,first,the brand characteristics of the Internet companies and the consumption psychology and needs of consumers in the Internet plus era will be objectively analyzed,and then the significance of a complete brand image for enterprises will be illustrated.Next,the problems existing in the traditional VI image in the Internet era and the outstanding Internet brand image that exist at present.Through the analysis of the two aspects of the case,we can get a set of overall Internet brand image design techniques,and extend the visual performance of the brand image design to the offline application;finally,we will combine social development and social hot spots to predict the changes that the brand image design should make.