Research On The Application Of Polymorphic Logo Visual Language

Taking the application demand of multiple forms of logos for many enterprises under the business environment with the rapid development of information technology as the research background,this paper accurately interprets the meaning of multiple forms of logos through the overview of multiple forms of logos and the exploring of the relationship with traditional static symbols and dynamic symbols.By using the concept of literal language to study the structure from the perspective of visual language with multiple forms of logos,and then it is proposed the design principles and methods of multiple forms of logos,which are suitable for most enterprises,so as to improve the design efficiency of multiple forms of logos.Finally,the feasibility of the above theory is discussed through practice.The specific research contents are as follows: The first chapter introduces the research background of multiple forms of logos from the perspective of science and technology and commerce,and points out the innovation,research purpose,and significance of this paper.In the second chapter,the concept,theoretical basis,causes,origin,and development of multiple forms of logos are summarized,and it is explored the relationship between multiple forms of logos and traditional static symbols and dynamic symbols to interpret the meaning of multiple forms of logos more accurately.The third chapter makes an in-depth study on the creative thinking,composition form,and multi-dimensional expression of visual language with multiple forms of logos,which analyzes the cases of multiple forms of logos at home and abroad from the perspective of "grammar" in visual language,and sums up the problems existing in current multiple forms of logos.Chapter four,it summarizes and proposes the principle and methods of multiple forms of logos design which is suitable for most enterprises,especially for small and medium-sized enterprises,according to the existing problems in multiple forms of logos design at this stage.The fifth chapter takes the logo design of "Xiaolingtong Kindergarten" as an example,it is conducted the multiple forms of logos design through context investigation,semantic determination,vocabulary selection,grammar organization,language expression,and visual language correspondence,and verifies the proposed theory.Through the in-depth study of the visual language of polymorphic logo,this paper hopes to put forward a more effective design principle and design method of polymorphic logo for enterprises.This paper makes a preliminary solution to the problems existing in the logo design of some enterprises,especially small and medium-sized enterprises,such as homogeneity of logo modeling,disorder of logocontent,limitation of communication and visual fatigue of logo,so as to further expand the brand’s influence,let the polymorphic logo more perfect in the basic theory,and the practical application scope is more extensive.