The Marketing Ethics Problem In The Age Of Artificial Intelligence And The Reconstruction Of Marketing Ethics Decision Model

The development of artificial intelligence technology has brought more complicated moral situations and aggravated the sense of crisis of moral problems.We urgently need a new dimension and ethical framework to analyze and evaluate the moral phenomena in the new environment.The main purpose of this paper is to introduce a new structural element in the context of moral decision-making under the perceive ethical problem to explain new marketing ethics issues and provide guiding ethical norms.This paper mainly summarizes the marketing decision model that appeared in the1980 s and 1990 s.Based on the Hunt-Vitell model,which emphasizes the moral evaluation process,the organizational marketing ethics decision model is proposed: 1)Cognitive ethical development as an important factor influencing each component of the decision-making process,2)integrate the concept of information ethics in the ethical assessment stage,complementary to teleological and moral evaluation,3)organizational factors as a direct impact behavior variable that may causes intention inconsistent with behavior.The relevant factors in the model have been through theoretical arguments and then used the model to analyze the ethical problems mentioned in the third chapter.Of course,further empirical research on the model is needed in the future.