Pingju "send Print Legend" Of Marketing Research

Ping Opera Ji Yin Legend is a classic opera play that was orchestrated by Tianjin Ping Opera Institute supported by both Tianjin Municipal Publicity Department and Culture Bureau. Ji Yin Legend has explicit Ping Opera characteristics and reveals clear central themes. In the environment of cultural show market featured with serious competition, since its first public appearance in September 2008 till now, Ji Yin Legend has created strong market reaction through a number of public shows around China, such as in Beijing, Tianjin, Hebei Province, Shanghai, Hubei Province and Guangzhou Province. In addition, all the major creators of the writer team took this opportunity to try to promote opera play in the society and attract more audience. It was awarded with the 13th ’Wen Hua Award’ in the 9th year of Chinese Culture Festival and was named one of top ten National Stage Art Excellent Projects in the year from 2008 to 2009.Born with strong local features of traditional Ping Opera, Ji Yin Legend presents to audience varied and colorful fascinations with its distinctive themes, outstanding acting skills, elegant costume and beautiful and lavish dancing and lighting,Having watched the opera, personally interviewed the opera actors in Tianjin Ping Institute and studied relevant research documents and books on stage art excellent project, market brand planning and market sales, the essay author has gained the knowledge of current study and research status of stage art excellent project. In the course of the study on this opera, the author found at present time though with large number of researches on the art entity of stage art excellent project, too little attention was invested to the analysis on the operational module of opera play market. This essay is supplement to the show play market operational module of excellent projects.This essay adopted Ji Yin Legend as analysis objects, used materials collected from interviews and visits as basis and with combination of both market sales and example and analysis study methods, concluded the popularization module employed by Ji Yin Legend in the show play market. This essay mainly includes product overview, characteristics and sales model. As the key of the essay, sales model is analyzed through three prospectives: sales channels, popularization information and promotion models. The conclusion shows three promotion models: Historical Nostalgia Model, Collection Show Play Model and Academic Study Model that are adopted in show market.