Research On The Dilemma Of Kunming Government’s Purchase Of Public Cultural Services

With the rapid development of economy and society,the demand of urban residents for public cultural services cannot be provided by the government alone.The diversified public cultural service provider is inevitable trend.It has become one of the main goals and tasks of the government’s cultural departments to establish a complete government procurement system of public cultural services from social forces in 2020.Although most local governments in China are still in the early stage of purchasing public cultural services,the next focus of government cultural departments is to use market mechanism to improve the accuracy and effectiveness of public cultural services and accelerate the growth of relevant social organizations and market forces.The article firstly reviews the literature on domestic and foreign government’s purchase of public services and public cultural services,and clarifies the relevant basic concepts and theoretical foundations.Afterwards,depend on the concept of "Kunming Basic Public Service Package”,the existing practice results of Kunming Municipal Government’s purchase of public cultural services were summarized.Through analysis,it is found that the purchasing subject(Kunming Municipal Government)has the problems of rigid traditional administrative thinking,imperfect service purchasing mechanism,weak performance evaluation,and insufficient support for social organizations.The purchasing object has problems of poor social organization,insufficient market resources,and lack of independence of social organizations.The problem of the service object is that there is little information feedback,low spending power and decrease in population.Two representative domestic advanced experiences are selected for comparative analysis.One is the nationally advanced typical case“Wuxi New District” model,and the other is a case of Chengdu that has certain comparability and reference to Kunming.Through comparative analysis,the experience that Kunming can learn from is summarized.At last,combined with theconstraints of Kunming municipal government’s purchasing of public cultural services,and based on the advanced case experience,it puts forward feasible suggestions for the purchasing subject,purchasing object and purchasing content.It is recommended that the purchasing subject should start from multiple mechanisms to improve the public cultural service system:first,transforming functions and establishing contractual mechanisms;second,government must give market support policies and innovative investment and financing mechanisms;the third is to cultivate a cultural consumer market and build a government guidance mechanism;the fourth is to establish a mechanism that emphasizes demand and evaluation feedback.It is recommended that the purchasing object take the initiative to assume social responsibility and follow needs of the government and the masses to participate in public cultural services,and improve talent management,and explore public cultural service talents from activities such as cultural volunteer service.The recommendations for purchasing content are mainly the purchase of public cultural service posts with immediate effects in practice,and third-party evaluation that are urgently needed to be entire introduced in the purchase of public cultural services.Thus it will promote the long-term development of Kunming Municipal Government’s purchase of public cultural services.