Enterprise Working Capital Management Of "Video Game Cross-border "

The rapid development of the economy and the Internet has promoted the development of China's cultural and entertainment industry,and the continuous increase in people's needs has driven the development of "cross-border video games"."Cross-border video games" is dominated by intellectual property rights(IP),and the industry chain is expanded through the joint integration of two cultural and creative forms of film and television and games to increase corporate income.The development of the enterprise "cross-border video games" is inseparable from the support of a large number of funds,so in its development process,we must pay attention to the management of the company's working capital.Based on the current industry situation,analyzing the working capital of China's "cross-border video game" enterprises,and proposing existing problems and solutions have a certain guiding role for the stable and orderly development of the entire industry.On the basis of the literature review,this article sorts out the theoretical basis and the new direction of working capital management that affects the "video game crossborder" enterprise working capital management,and studies the industry background and enterprise characteristics analysis of "video game cross-border";The connotation of "video game cross-border" and its business model are based on the financial perspective and the channel perspective to analyze the impact mechanism of "video game cross-border" corporate working capital management,and then take Perfect World Co.,Ltd.(Perfect World for short)as an example,from the perspective of finance and channel,the working capital management of Perfect World Company's "video game cross-border" was analyzed,and it was found that "video game crossborder" had both improvement and impact on the working capital of Perfect World companies.According to the actual situation of the working capital management of Perfect World's "video game cross-border",this article proposes the following suggestions for improvement: First,optimize the management of accounts receivable and focus on the management and control of risk of working capital;Second,strengthen the management of accounts payable and increase the efficiency of inventory turnover;The third is to create high-quality IP to ensure working capital growth;the fourth is to create a credible working capital management environment.At the same time,it also provides a reference for the "video game cross-border" enterprises.