Research On The Application Of Color In Minimalist Graphic Design

The influence of "minimalism" has already spread from painting to various fields of cultural and artistic life.Simplicity,blankness and less narration are its aesthetic characteristics,and symbols,images,hints and metaphors are its expressive techniques.Minimalist works are far from conceptual,but combine the purity of concepts with the perceptual contingency and physical contingency in a particular time and space.Designers exclude everything that interferes with the theme,in a concise form,simple color,quickly affect the public's aesthetics,change people's way of life,minimalist design meets people's psychological and physiological needs,and continues to flourish.Poster poster design can convey ideas that words can not express,while minimalist poster returns to the two attributes of plane,avoiding the loss of direction caused by too much attention to form.Among the many elements of minimalism,this topic will focus on color,which is the most commonly used component element,to conduct in-depth exploration.The first part of this paper will summarize and sort out the research status of color in minimalist graphic design at home and abroad,and establish the innovation points and research methods of this topic;the second part,tracing back to the source,understanding the connotation of minimalism,clarifying its characteristics,and analyzing the formation and development of minimalism in Chinese and Western cultural background;the third part,focusing on the analysis of minimalist design.The characteristics of color are studied one by one from national cultural connotation,psychological and emotional connotation,philosophical and ideological connotation,and at the same time,the similarities and differences of color expression in minimalist design between the East and the West are explored in depth,which paves the way for the fourth section.The fourth part,through summarizing the representative minimalist poster works,we can understand the design concept of master works,clear design ideas and ascendancy.In the fifth part,in order to better assist the research content of the paper,and eventually form a quantitative feasibility of practical operation,combined with graphic design specialty to "Beijing Architecture" as the theme of poster design.Minimalist poster has its unique aesthetic value on the basis of all the common features of posters.Through the key of color,it opens the door to explore minimalistgraphic design.Color is an important part of graphic design.Minimalist color does not mean that only black and white,minimalism and rich connotations of color collide,and will be erased.Different sparks.The style of minimalism influences the life of contemporary people with its unique charm,arouses the greatest emotion with the least factors,and stimulates people's curiosity through the slight opportunity is a kind of expression with critical spirit.To stimulate them to understand the essence of things and to capture the spirit and mystery of things spontaneously,they can find pleasure and create happiness in daily life.