| With the development of social economy, as the media of informationspreading,poster affects people’s spirtand and material life, and exists in every corner ofpeople’s life. Meanwhile, poster design has particular artistic performance in the field ofvisual communication design. Due to the quick rhythm life of modern metropolis, peoplefeels numb to the multifarious visual form, while the specific image with deep meaning isaccepted easily. The simple shape, pure color, and the contracted layout could attract thepublic attention. The simple design form has the optimal visual effect, and delivers themain idea to audiences. The application of minimalism in modern poster design not onlyreflects the aesthetic needs of design, but also meets people’s visual and psychologicalneeds. And because of this, it’s worthy to be researched.As the entry point of the design concept of minimalism, the application ofminimalism in modern poster design is researched. With the methods of induction,analysis, example and so on, the origin and style characteristics of minimalism areintroduced as well as the notion, history and functions of the poster firstly. Then theapplication and development of minimalism in each field of design are summarized, onthe basis of which, the design content of minimalism poster is analysed. The expressionand principle of the minimalism used in modern poster design is extracted, and thepeculiarity of simple design in color, shape, word and layout is key point. The importantmeaning of the visual elements of simple and clear used in the design of modern poster isfurther instructed with the examples analysis. Finally, the development trend of theminimalism used in poster design is generally introduced, and the development road thatavailable for the modern poster design is explored based on the design concept ofminimalism. The application of minimalism provides more innovation points for modernposter design, which makes the simple design more vitality, simple but not simple. |
PDF Full Text Request