Research On Drama IP Filmization Development In The Context Of Industrial Convergence

As a comprehensive performing arts,dramas are characterized by on-the-spot,immediacy and interactivity.These characteristics constitute the unique artistic charm of the drama,and at the same time hinder the industrial development process of the drama art to a certain extent.In the era of cultural industry,the low-cost circulation of mechanical remanufacturing,the fast and convenient way of leisure and relaxation,fostered a network of generations of viewers who constantly devour and digest cultural products and services with strong commercial flavor.Drama,an art form that requires long-term investment in human,material,and financial resources,has been difficult to include in their cultural consumption list.Under the impact of globalization and modernization,the drama art faces a series of dilemmas,such as high performance costs,insufficient originality,and lack of perfect market-oriented operating mechanism and so on.In the context of industrial integration,the crisis and opportunity of drama survival and development coexist.The "IP" element is constantly inciting the operation mode and experience of the traditional drama industry.A built-in fission metaphor is the transformation and reconstruction of the drama industry.This paper believes that as a cultural and artistic resource and copyright resource,drama IP can promote the marketization and industrialization of drama art and promote theintegration and development of drama industry and other industries.In order to meet the user's cultural and entertainment consumption needs,the strategic layout of the whole industry chain and the full value chain can be carried out around the drama IP.Based on the appeal and popularity of the drama IP,the IP of the same drama can be diversified in various forms such as animation,games,music,film and television,and literature.The drama industry and users in other industries began to flow between these fields under the influence of the drama IP.The drama market and the pan-cultural entertainment market also began to produce complementary and linkage relationships.In the process of the integration of the drama industry and other industries,the integration of the drama industry and the showbiz industry is particularly prominent.Among the types of development of drama industrialization are literary,animation,gamification,and filmization.Through the collation of data,this paper believes that drama IP filmization development is one of the ways to promote the industrialization of drama very quickly and effectively.The "drama IP filmization development" that this article focuses on is based on the industry-integrated development of the drama IP.In terms of theoretical significance,this paper enriches the theory of drama IP development operation system,the drama industry operation mechanism and the theory of the integration of drama industry with showbiz industry.In terms of practical significance,on the one hand,it is the reference significance as for the practical level of the practice of the drama IP filmization development,on the other hand,it is the reference significance of the practice of the development of the drama industry and the showbiz industry.This paper focuses on the "drama IP filmization development",through the combing and derivation of a large amount of data,following the research path of status quo-background-problem-cause-process-result-case-countermeasure.To define three core concepts,This paper discusses the development of the drama industry,the problem of drama IP filmization development,the problem of the plays of drama IP adaptation.To analyzes the case of drama IP filmization development,and explores the historical context,driving factors and effect effects of drama IPfilmization development.The mechanism mechanism of the development of the drama,and the optimization suggestion of the development path of the drama IP filmization development.In order to grasp the internal mechanism of drama IP filmization development,this paper flexibly uses the knowledge of industrial economics,public policy,art,culture and other disciplines,drawing on the theory of industrial integration,discussing in depth on the necessity and feasibility of drama IP filmization development,the process path model,the results and impacts.Drama IP filmization development is not just a question of the adaptation.This paper believes that the drama IP filmization development is also manifested in the development of drama IP in the showbiz industry,including the recording,remake,adaptation,broadcast,screening,live broadcast,surrounding cultural and creative derivatives,mobile theater,theme film and television park.Wait.This paper believes that converged development is an important model of development.The drama IP filmization development can also reflect the new format and new trend of industrial integration development based on drama IP.In the process of drama IP filmization development,drama IP promoted the communication and integration between drama art and film and television art.This integration and communication has caused changes in the format development and ecological layout of the drama industry and the showbiz industry.By referring to the theory of industrial convergence,this paper attempts to analyze the dynamic mechanism and process model of drama IP filmization development.This also provides a theoretical basis for explaining the necessity and feasibility,path or mode,influence and result of drama IP filmization development.The dynamic factors of the drama IP filmization development are divided into internal motivation and external motivation.The internal motivation include artistic motivation,market motivation and industrial motives,and the external motivation include policy motivation and technical motivation.Among them,the artistic motivation refers to the strong artistic relevance and weak artistic difference between drama and film,as well as the driving force of artistic innovation and artistic ecological environment.Market drivers refer to the reciprocity of the drama market and the film and television market,and the driving factors of market demand from the perspective of consumers.The industrial motivation refers to the industrial correlation between the drama industry and the showbiz industry as well as the driving factors for industrial upgrading and transformation.Technical motivation refers to high-tech drivers such as VR technology,multimedia(stage,film and television)production technology,and drama IP-related copyright technology.The policy motivation refers to the market structure monopoly factor of drama,film and television,and the driving factors of industrial management policy system.The driving mechanism of drama IP filmization development are competition and collaboration.In the context of industrial convergence,the drama IP filmization development is a process from scratch,continuous integration and dynamic evolution,and takes the appearance of drama IP filmization products as a symbol and watershed.There are three types of integration modes of drama industry and showbiz industry:extension,reorganization and penetration.These three types correspond to different stages of the integration of the drama industry and the showbiz industry.The fusion products that appeared at different stages also provided reference samples and templates for the drama IP filmization development.With the continuous evolution of the internal and external conditions of the drama industry and the showbiz industry,the theater group and the company actively extended their business to the field of film and television.The film and television company also actively purchased the drama IP or funded the development of the IP resources of the drama.The main body of the drama IP filmization development has actively mobilized and integrated industry resources,and continuously researched and developed the drama IP filmization products,which has driven the innovation and transformation of the drama industry and the showbiz industry.The performing arts and showbiz industry are the main business segments of Mahua FunAge.The series of production practices on film and television texts around the drama IP can further support the conclusions obtained in the previous article.Therefore,this article will discuss the experience and enlightenment of the Mahua FunAge as a case study object of the drama IP filmization development.The analysis shows that the Mahua FunAgeoperation mode is a multi-service collaborative mode with drama as well as film and televison as the core.Mahua FunAge drama IP filmization products are rich in types,including the following forms: movies,Spring Festival Evening,online drama(including online theater,online sitcom),TV series,TV variety show.According to the current situation of drama IP filmization development of Mahua FunAge,this paper analyzes it from the following dimensions: the conditions and path to maximize the IP value of drama;develop a variety of commercial drama types,explore multiple business models;promote the integration and development of the drama industry and the showbiz industry.According to the development of the drama industry discussed in the first chapter of this article,the problem of drama IP filmization development in the second chapter,the theory of drama IP filmization development in the third chapter,and the case experience and enlightenment summarized in the fourth chapter.In the fifth chapter,the paper proposes corresponding optimization suggestions from the three major levels of government,market and society.The research shows that the main problems of the drama IP filmization development are:the drama IP adaptation chaos,mostly adapted for one-way filmization;too much to meet the market demand,lack of high-quality original drama IP;user types are in a state of disunity,the drama IP linkage effect is not good;The closed-loop industrial chain has not been formed,and the degree of integration inside and outside the industry is low.The main problem of the drama IP adaptation plays are that in the content creation,the artistic difference between drama and film is not paid attention to,and the adaptation effect is not good.In terms of content production,the drama actor is subjected to the inertia of the drama performance,and its film and television performance has limitations.In terms of market development,the type of plays adapted from drama IP is single,and the market development level is low.In the aspect of the sustainability of IP development,the adapted drama market tends to be saturated,and the drama IP still needs to be continuously built.In view of the above problems,this paper believes that,at the government level,we can establish a system of content industry integration development with the coreprotection and development of drama as the core from the following aspects:stimulating and enhancing scientific and technological innovation,reducing the objective obstacles of integration;real-time supervision.Real time supervision and forecast for the integration phase.Change the management and regulation mode dynamically;Improve the institutional mechanism and policy system.Provide integration of external environmental support;Re-create urban cultural space,and promote the integration of "drama + film" industry.On the market level,we can stimulate the development of IP convergence between the drama industry and the showbiz industry from the following aspects: differentiation of the audience,classification and establishment of feedback mechanisms;Increase the IP supply of original drama,research and development of integrated product services;Highlight the unique spiritual halo of the drama.Promote the integration of various art forms;Deepen the integration of industrial ecology and strengthen the internal and external linkage development of the industry.On the social level,we can construct the social public foundation of the integration of the drama industry and the showbiz industry from the following aspects: integrating social media resources,transforming and upgrading the role of consumers;giving play to the advantages of self-organization and promote the drama to enter the new field domain of audience-actors relationship;Build an integrated model of industry,academia and research,and deeply explore the internal mechanism of integration;actively popularize the art education of drama.Expand the audience and compound professional talents.